//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammelwerk"
~language:"eng"
~person:"Ahmed, Zafar U."
~person:"Gebauer, Heiko"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Strategisches Management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Bundling strategy
Investitionsgüterindustrie
Strategisches Management
B-to-B-Marketing
7
Business-to-business marketing
7
Leistungsbündel
4
Dynamic capabilities
2
Dynamische Kompetenzen
2
Industrie
2
Lieferantenmanagement
2
Manufacturing industries
2
Supplier relationship management
2
B2B
1
Brand
1
Brand management
1
Brand switching
1
Business services
1
Business-to-business sector
1
Capital goods industry
1
Competitive advantage
1
Consumer behaviour
1
Corporate culture
1
Deutschsprachiger Raum
1
Dienstleistungssektor
1
Environmental management
1
Environmental strategy
1
Europa
1
Europe
1
Firm performance
1
Führungskräfte
1
German-speaking countries
1
Internal capabilities
1
Konsumentenverhalten
1
Machinery industry
1
Management perception
1
Managers
1
Markenartikel
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Maschinenbau
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Sammelwerk
Aufsatz in Zeitschrift
Article in journal
5
Language
All
English
Author
All
Ahmed, Zafar U.
Gebauer, Heiko
Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Nordin, Fredrik
4
Eggert, Andreas
3
Kindström, Daniel
3
Backhaus, Klaus
2
Biggemann, Sergio
2
Brozovic, Danilo
2
Cova, Bernard
2
Holmlund, Maria
2
Jacob, Frank
2
Karwan, Mark H.
2
Kleinaltenkamp, Michael
2
Kohli, Ajay Kumar
2
Kohtamäki, Marko
2
Murray, Chase
2
Raj, Ritwik
2
Reinartz, Werner J.
2
Salle, Robert
2
Sun, Lei
2
Totzek, Dirk
2
Wangenheim, Florian von
2
Abu Farha, Allam K.
1
Adamson, Brent
1
Al-Kwifi, Osama Sam
1
Alavi, Sascha
1
Anees-ur-Rehman, Muhammad
1
Atanasova, Yana
1
Austen, Viola
1
Baldauf, Artur
1
Becker, Jörg
1
Bertels, Victoria
1
Bertini, Marco
1
Beverungen, Daniel
1
Bharadwaj, Sundar G.
1
Blanc, François
1
Bond, Edward U., III
1
Borgh, Michel van der
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
1
Journal of service management
1
Journal of service research : JSR
1
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam
;
Abu Farha, Allam K.
;
Obeidat, Shatha
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
Saved in:
2
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
3
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
Saved in:
4
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
5
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->