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type_genre:"Sammelwerk"
~language:"eng"
~person:"Ahmed, Zafar U."
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Product features"
~subject:"Strategisches Management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Bundling strategy
Investitionsgüterindustrie
Product features
Strategisches Management
B-to-B-Marketing
2
Business-to-business marketing
2
B2B
1
Brand
1
Brand management
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Brand switching
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Ahmed, Zafar U.
Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Gebauer, Heiko
4
Nordin, Fredrik
4
Eggert, Andreas
3
Kindström, Daniel
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Abu Farha, Allam K.
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Adamson, Brent
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Al-Kwifi, Osama Sam
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Al-Kwifi, Sam O.
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Alavi, Sascha
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam
;
Abu Farha, Allam K.
;
Obeidat, Shatha
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
Saved in:
2
Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
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