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type_genre:"Sammelwerk"
~language:"eng"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Internationales Marketing"
~subject:"Investitionsgüterindustrie"
~subject:"Pricing strategy"
~type_genre:"Handbuch"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Industrial marketing"
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Subject
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Bundling strategy
Internationales Marketing
Investitionsgüterindustrie
Pricing strategy
B-to-B-Marketing
118
Business-to-business marketing
118
Lieferantenmanagement
43
Supplier relationship management
43
Marketing management
18
Marketingmanagement
18
Business-to-Business-Marketing
16
Beziehungsmarketing
15
Relationship marketing
15
E-commerce
13
Electronic Commerce
13
Business network
11
Unternehmensnetzwerk
11
Marketing
10
Strategisches Management
9
Theorie
9
Theory
9
Preismanagement
8
Strategic management
8
USA
8
United States
8
Betriebliche Wertschöpfung
7
Deutschland
7
Digital platform
7
Digitale Plattform
7
Germany
7
Value creation
7
Innovation
6
Innovation management
6
Innovationsmanagement
6
Investitionsgütermarketing
6
Leistungsbündel
6
Verkauf
6
Beschaffung
5
Brand image
5
Markenimage
5
Marketing theory
5
Marketingtheorie
5
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Free
3
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Book / Working Paper
15
Article
2
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Sammelwerk
Handbuch
Non-commercial literature
Article in journal
139
Aufsatz in Zeitschrift
139
Aufsatz im Buch
31
Book section
31
Collection of articles of several authors
10
Case study
9
Fallstudie
9
Hochschulschrift
9
Aufsatzsammlung
7
Graue Literatur
7
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5
Arbeitspapier
3
Working Paper
3
Guidebook
2
Ratgeber
2
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2
Collection of articles written by one author
1
Handbook
1
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1
Sammlung
1
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Language
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English
German
39
Author
All
Hinterhuber, Andreas
3
Backhaus, Klaus
1
Bharadwaj, Sundar S.
1
Bruno, Hernan A.
1
Che, Hai
1
Cova, Bernhard
1
Dutta, Shantanu
1
Grohmann, Marcella Maria
1
Jacob, Frank
1
Kowalkowski, Christian
1
Liozu, Stephan
1
Luo, Jifeng
1
Moozhipurath, Rahul Kalippurayil
1
More, Roger
1
Murtha, Brian R.
1
Ng, Irene
1
Nudurupati, Sai S.
1
Samiee, Saeed
1
Snelgrove, Todd C.
1
Tasker, Paul
1
Turnbull, Peter W.
1
Valla, Jean-Paul
1
Van Den Bulte, Christophe
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
4
AIM Research working paper series
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Faculty & research / Insead : working paper series
1
Foundation series in business marketing
1
Journal of revenue and pricing management
1
Linköping studies in science and technology
1
Routledge library editions / International business
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
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1
From free-to-fee in B2B : how to move free industrial services into for-fee offerings
Grohmann, Marcella Maria
-
2021
Persistent link: https://www.econbiz.de/10013439961
Saved in:
2
Data-driven decision making across disciplines
Moozhipurath, Rahul Kalippurayil
-
2021
Persistent link: https://www.econbiz.de/10012618867
Saved in:
3
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
4
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
5
Role of reference price on price and quantity : insights from B2B markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
-
2012
Persistent link: https://www.econbiz.de/10009619059
Saved in:
6
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
7
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
8
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
contributor
); …
-
2013
-
[Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
Saved in:
9
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
Saved in:
10
Interlocking networks within and between firms : implications for developing effective solutions
Murtha, Brian R.
;
Bharadwaj, Sundar S.
;
Van Den Bulte, …
-
2011
Persistent link: https://www.econbiz.de/10009376797
Saved in:
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