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type_genre:"Sammelwerk"
~person:"Kleinaltenkamp, Michael"
~type_genre:"Book section"
~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Industrial marketing"
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B-to-B-Marketing
28
Business-to-business marketing
28
Theorie
13
Theory
13
Investitionsgütermarketing
12
Lieferantenmanagement
10
Supplier relationship management
10
Marketingmanagement
9
Beschaffung
7
Procurement
7
Marketing management
6
Beziehungsmarketing
5
Deutschland
5
Direktmarketing
5
Germany
5
Physical distribution
5
Relationship marketing
5
Vertrieb
5
Beziehungsmanagement
3
Business-to-Business-Marketing
3
Inter-firm cooperation
3
Preismanagement
3
Pricing strategy
3
Product management
3
Produktmanagement
3
Sales promotion
3
Unternehmenskooperation
3
Verkaufsförderung
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Angebotsbearbeitung
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Auftragsabwicklung
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Betriebliche Wertschöpfung
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Brand management
2
Contract
2
Economics of information
2
Financial Engineering
2
Financial engineering
2
Informationsökonomik
2
Kundenmanagement
2
Kundenorientierung
2
Machinery industry
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Sammelwerk
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Language
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German
18
English
12
Author
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Kleinaltenkamp, Michael
Backhaus, Klaus
10
Pepels, Werner
10
Baumgarth, Carsten
9
Plinke, Wulff
9
Voeth, Markus
8
Weiber, Rolf
8
Hofmaier, Richard
7
Ellis, Nick
6
Geiger, Ingmar
6
Jacob, Frank
6
Albers, Sönke
5
Gey, Thomas
5
Hinterhuber, Andreas
5
Johnston, Wesley J.
5
Pressey, Andrew
5
Tadajewski, Mark
5
Baaken, Thomas
4
Homburg, Christian
4
Klug, Matthias
4
Meffert, Heribert
4
Valla, Jean-Paul
4
Woodside, Arch G.
4
Belz, Christian
3
Binckebanck, Lars
3
Büschken, Joachim
3
Diller, Hermann
3
Engelhardt, Werner Hans
3
Fließ, Sabine
3
Freiling, Jörg
3
Höft, Uwe
3
Ivens, Björn Sven
3
Keller, Kevin Lane
3
Lilien, Gary L.
3
Strothmann, Karl-Heinz
3
Turnbull, Peter W.
3
Adhikari, Atanu
2
Ammann, Paul
2
Andersson, Per
2
Banholzer, Volker Markus
2
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Springer-Verlag GmbH
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Business relationship management and marketing
5
Technischer Vertrieb
4
Springer texts in business and economics
3
Advances in services marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Engineering online library
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
29
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1
Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
2
Business relationship management and marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010419775
Saved in:
3
Internal implementation of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423222
Saved in:
4
Instruments of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423223
Saved in:
5
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
6
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
7
Phenomenon and challenge to management
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423229
Saved in:
8
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
9
Fundamentals of business-to-business marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
Saved in:
10
Introduction to business-to-business marketing
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010508488
Saved in:
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