//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammelwerk"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Internationales Marketing"
~subject:"Investitionsgüterindustrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bundling strategy
Internationales Marketing
Investitionsgüterindustrie
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
6
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
International marketing
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
15
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
111
Aufsatz in Zeitschrift
111
Hochschulschrift
68
Thesis
55
Aufsatz im Buch
47
Book section
47
Graue Literatur
25
Non-commercial literature
25
Bibliografie enthalten
22
Bibliography included
22
Case study
17
Fallstudie
17
Collection of articles of several authors
15
Aufsatzsammlung
10
Arbeitspapier
9
Working Paper
9
Lehrbuch
5
Guidebook
3
Konferenzschrift
3
Ratgeber
3
Textbook
2
Bibliografie
1
Conference proceedings
1
Festschrift
1
Forschungsbericht
1
Handbook
1
Handbuch
1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
10
English
5
Author
All
Hofmaier, Richard
2
Jacob, Frank
2
Kleinaltenkamp, Michael
2
Birker, Klaus
1
Bruhn, Manfred
1
Cova, Bernhard
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gleich, Ronald
1
Kowalkowski, Christian
1
Meffert, Heribert
1
Pepels, Werner
1
Plinke, Wulff
1
Samiee, Saeed
1
Strothmann, Karl-Heinz
1
Turnbull, Peter W.
1
Valla, Jean-Paul
1
Wehrle, Friedrich
1
Woisetschläger, David
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Engineering online library
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Linköping studies in science and technology
1
Marketing
1
Routledge library editions / International business
1
Technischer Vertrieb
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
2
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
3
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
contributor
); …
-
2013
-
[Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
Saved in:
5
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744434
Saved in:
6
Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003640064
Saved in:
7
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
8
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
Saved in:
9
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
10
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->