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type_genre:"Sammelwerk"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Strategisches Management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Bundling strategy
Investitionsgüterindustrie
Strategisches Management
B-to-B-Marketing
1,902
Business-to-business marketing
1,902
Lieferantenmanagement
1,081
Supplier relationship management
1,081
Relationship marketing
568
Beziehungsmarketing
563
Marketing management
256
Marketingmanagement
256
E-commerce
220
Electronic Commerce
220
Salespeople
212
Verkaufspersonal
212
Selling
207
Verkauf
207
Consumer behaviour
159
Konsumentenverhalten
159
B2B
158
Brand management
156
Markenführung
156
Social Web
142
Social web
142
Business network
138
Unternehmensnetzwerk
138
Value creation
130
Betriebliche Wertschöpfung
129
Customer satisfaction
126
Kundenzufriedenheit
126
Internet marketing
111
Online-Marketing
111
Customer value
104
Kundenwert
104
USA
101
United States
101
Lieferkette
98
Supply chain
98
Brand image
97
Markenimage
97
Confidence
96
Vertrauen
96
Innovation
92
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Sammelwerk
Aufsatz in Zeitschrift
Article in journal
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Case study
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Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Gebauer, Heiko
4
Nordin, Fredrik
4
Eggert, Andreas
3
Kindström, Daniel
3
Adamson, Brent
2
Backhaus, Klaus
2
Bertini, Marco
2
Biggemann, Sergio
2
Brozovic, Danilo
2
Cova, Bernard
2
Dixon, Matthew
2
Holmlund, Maria
2
Jacob, Frank
2
Karwan, Mark H.
2
Kleinaltenkamp, Michael
2
Kohli, Ajay Kumar
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Kohtamäki, Marko
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Raj, Ritwik
2
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Tavassoli, Nader T.
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Alavi, Sascha
1
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1
Austen, Viola
1
Baldauf, Artur
1
Becker, Jörg
1
Bertels, Victoria
1
Beverungen, Daniel
1
Bharadwaj, Sundar G.
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Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
12
Journal of business-to-business marketing
6
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of the Academy of Marketing Science
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of business environment : IJBE
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Journal of strategic marketing
2
The journal of personal selling & sales management : JPSSM
2
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
Direct marketing : an international journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business market management : JBM
1
Journal of euromarketing
1
Journal of purchasing and supply management
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
Journal of small business and enterprise development
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technology analysis & strategic management
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
3
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam
;
Abu Farha, Allam K.
;
Obeidat, Shatha
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
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6
Servitization in business ecosystem : a systematic review and implications for business-to-business servitization research
Zhang, Ke
;
Feng, Lijie
;
Wang, Jinfeng
;
Lin, Kuo-Yi
;
Li, …
- In:
Technology analysis & strategic management
35
(
2023
)
11
,
pp. 1480-1496
Persistent link: https://www.econbiz.de/10014391667
Saved in:
7
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
8
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
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9
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
10
Modeling the strategies to accelerate the natural gas business market growth in a developing country
Rawat, Atul
;
Garg, Chandra Prakash
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1116-1134
Persistent link: https://www.econbiz.de/10014276733
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