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type_genre:"Sammelwerk"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Verkauf"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Industrial marketing"
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Bundling strategy
Investitionsgüterindustrie
Verkauf
B-to-B-Marketing
108
Business-to-business marketing
108
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Theorie
25
Theory
25
Investitionsgütermarketing
23
Marketing management
23
Deutschland
22
Germany
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Leistungsbündel
7
Direktmarketing
6
Strategic management
6
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
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Free
1
Type of publication
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Book / Working Paper
15
Article
1
Type of publication (narrower categories)
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Sammelwerk
Übersichtsarbeit
Article in journal
273
Aufsatz in Zeitschrift
273
Hochschulschrift
64
Thesis
48
Aufsatz im Buch
41
Book section
41
Graue Literatur
25
Non-commercial literature
25
Bibliografie enthalten
16
Bibliography included
16
Case study
15
Collection of articles of several authors
15
Fallstudie
15
Arbeitspapier
9
Working Paper
9
Aufsatzsammlung
8
Ratgeber
8
Guidebook
7
Lehrbuch
5
Conference paper
3
Konferenzbeitrag
3
Konferenzschrift
3
Textbook
3
Handbook
2
Handbuch
2
Conference proceedings
1
Forschungsbericht
1
Reprint
1
Systematic review
1
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Language
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German
9
English
7
Author
All
Jacob, Frank
2
Kleinaltenkamp, Michael
2
Andersson, Per
1
Axelsson, Björn
1
Birker, Klaus
1
Cova, Bernhard
1
Cravens, David W.
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gleich, Ronald
1
Hofmaier, Richard
1
Kowalkowski, Christian
1
Möller, K. E. Kristian
1
Parvinen, Petri
1
Pepels, Werner
1
Plötner, Olaf
1
Rosenqvist, Christopher
1
Sichtmann, Christina
1
Spekman, Robert E.
1
Strothmann, Karl-Heinz
1
Wienen, Julia
1
Woisetschläger, David
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Linköping studies in science and technology
1
Marketing
1
Oxford handbooks
1
Oxford handbooks in business and management
1
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ECONIS (ZBW)
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Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
2
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
3
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
4
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
5
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
6
Auftrags- und Projektmanagement : Mastering Business Markets
Kleinaltenkamp, Michael
(
contributor
)
-
2013
-
2., vollst. überarb. Aufl. 2013
Persistent link: https://www.econbiz.de/10009743556
Saved in:
7
The Oxford handbook of strategic sales and sales management
Cravens, David W.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008826182
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8
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744434
Saved in:
9
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
10
Vom Produkt zur Solution bei Industriegütern : Literaturüberblick und praktische Ansatzpunkte
Wienen, Julia
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003727739
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