//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammelwerk"
~subject:"Beschaffung"
~subject:"Bundling strategy"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beschaffung
Bundling strategy
B-to-B-Marketing
2,117
Business-to-business marketing
2,117
Lieferantenmanagement
1,152
Supplier relationship management
1,152
Relationship marketing
597
Beziehungsmarketing
592
Marketingmanagement
303
Marketing management
299
E-commerce
231
Electronic Commerce
231
Verkauf
217
Salespeople
215
Selling
215
Verkaufspersonal
215
Consumer behaviour
166
Konsumentenverhalten
166
B2B
165
Brand management
161
Markenführung
161
Theory
151
Business network
150
Unternehmensnetzwerk
150
Theorie
149
Social Web
143
Social web
143
Value creation
139
Betriebliche Wertschöpfung
138
Customer satisfaction
129
Kundenzufriedenheit
129
Marketing
120
Internet marketing
113
Online-Marketing
113
Customer value
109
Kundenwert
109
USA
104
United States
104
Brand image
102
Lieferkette
102
Markenimage
102
Supply chain
102
more ...
less ...
Online availability
All
Undetermined
57
Free
4
Type of publication
All
Article
116
Book / Working Paper
32
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
Bibliografie enthalten
Aufsatz in Zeitschrift
119
Hochschulschrift
63
Thesis
50
Aufsatz im Buch
39
Book section
39
Graue Literatur
23
Non-commercial literature
23
Bibliography included
18
Case study
15
Collection of articles of several authors
15
Fallstudie
15
Arbeitspapier
9
Working Paper
9
Aufsatzsammlung
6
Lehrbuch
5
Dissertation u.a. Prüfungsschriften
3
Textbook
3
Conference paper
2
Konferenzbeitrag
2
Konferenzschrift
2
Collection of articles written by one author
1
Conference proceedings
1
Fallstudiensammlung
1
Forschungsbericht
1
Handbook
1
Handbuch
1
Reprint
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
116
German
32
Swedish
1
Author
All
Kowalkowski, Christian
8
Ulaga, Wolfgang
8
Kleinaltenkamp, Michael
7
Backhaus, Klaus
5
Jacob, Frank
5
Adamson, Brent
4
Gebauer, Heiko
4
Nordin, Fredrik
4
Ritter, Thomas
4
Sharma, Arun
4
Hallikas, Jukka
3
Sheth, Jagdish N.
3
Bertini, Marco
2
Biggemann, Sergio
2
Bird, Anna
2
Brozovic, Danilo
2
Cova, Bernard
2
Dixon, Matthew
2
Eggert, Andreas
2
Holmlund, Maria
2
Immonen, Mika
2
Johnston, Wesley J.
2
Karwan, Mark H.
2
Kindström, Daniel
2
Kohli, Ajay Kumar
2
Kohtamäki, Marko
2
Lasogga, Frank
2
Makkonen, Hannu Sakari
2
Murray, Chase
2
Paesbrugghe, Bert
2
Pynnönen, Mikko
2
Raj, Ritwik
2
Rangarajan, Deva
2
Reinartz, Werner J.
2
Rohde, Harald H.
2
Salle, Robert
2
Schiele, Holger
2
Schmidt, Karl
2
Sun, Lei
2
Tavassoli, Nader T.
2
more ...
less ...
Institution
All
Ruhr-Universität Bochum
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
44
The journal of business & industrial marketing
12
Journal of business-to-business marketing
9
Europäische Hochschulschriften / 5
4
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of procurement management
3
Journal of business research : JBR
3
International journal of business environment : IJBE
2
Journal of marketing
2
Journal of marketing research
2
Journal of personal selling & sales management
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Technischer Vertrieb
2
Benchmarking : an international journal
1
Business horizons
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
European management journal
1
European research studies
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Gabler Edition Wissenschaft : Forum Marketing
1
Gabler Research
1
Gabler Wirtschaft
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Hochschulschriften zur Betriebswirtschaftslehre
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
1
more ...
less ...
Source
All
ECONIS (ZBW)
148
Showing
1
-
10
of
148
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
Sources of information about suppliers used in purchasing processes on the B2B market
Urbaniak, Maciej
;
Cyplik, Piotr
- In:
European research studies
25
(
2022
)
2B
,
pp. 126-137
Persistent link: https://www.econbiz.de/10013532094
Saved in:
3
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
4
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
5
Impact of buying groups on buyer-supplier relationships : group-dyad interactions in business-to-business markets
Kumar, Alok
;
Shi, Huanhuan
;
Skiba, Jenifer
;
Saini, Amit
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1197-1220
Persistent link: https://www.econbiz.de/10014427563
Saved in:
6
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
7
Servitization in business ecosystem : a systematic review and implications for business-to-business servitization research
Zhang, Ke
;
Feng, Lijie
;
Wang, Jinfeng
;
Lin, Kuo-Yi
;
Li, …
- In:
Technology analysis & strategic management
35
(
2023
)
11
,
pp. 1480-1496
Persistent link: https://www.econbiz.de/10014391667
Saved in:
8
Strategies to streamline supplier relationship management during crises : lessons learned from COVID-19 and future pathways
Butt, Atif Saleem
;
Alghababsheh, Mohammad
;
Arshi, …
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 3906-3924
Persistent link: https://www.econbiz.de/10014502516
Saved in:
9
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
10
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->