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type_genre:"Sammelwerk"
~subject:"Beschaffung"
~subject:"International marketing"
~type_genre:"Bibliografie enthalten"
~type_genre:"Bibliography included"
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Beschaffung
International marketing
B-to-B-Marketing
196
Business-to-business marketing
196
Theorie
97
Theory
97
Deutschland
56
Germany
55
Lieferantenmanagement
54
Supplier relationship management
54
Marketingmanagement
46
Investitionsgütermarketing
45
Marketing management
42
Marketing
32
Business-to-Business-Marketing
27
Procurement
20
Beziehungsmarketing
17
Relationship marketing
17
Investitionsgüterindustrie
15
Preismanagement
15
Pricing strategy
15
Bundling strategy
13
Business network
13
Internationales Marketing
13
Leistungsbündel
13
Unternehmensnetzwerk
13
Innovation management
12
Innovationsmanagement
12
Betriebliches Informationssystem
11
Direktmarketing
11
Business intelligence system
10
Dienstleistungsmarketing
10
Services marketing
10
Strategisches Management
10
Marketingtheorie
9
Physical distribution
9
Vertrieb
9
Marketing theory
8
Innovation
7
Investitionsgütermarkt
7
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Book / Working Paper
32
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Sammelwerk
Bibliografie enthalten
Bibliography included
Article in journal
94
Aufsatz in Zeitschrift
94
Hochschulschrift
45
Thesis
39
Aufsatz im Buch
23
Book section
23
Collection of articles of several authors
15
Aufsatzsammlung
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Case study
6
Fallstudie
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Graue Literatur
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Lehrbuch
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2
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Ratgeber
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1
Bibliografie
1
Collection of articles written by one author
1
Conference proceedings
1
Fallstudiensammlung
1
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1
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1
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1
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Language
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German
26
English
6
Swedish
1
Author
All
Kleinaltenkamp, Michael
6
Backhaus, Klaus
2
Hüttner, Manfred
2
Lasogga, Frank
2
Plinke, Wulff
2
Schwarting, Ulf
2
Ahsen, Anette von
1
Andersson, Per
1
Aufderheide, Detlef
1
Bruhn, Manfred
1
Ellis, Nick
1
Fließ, Sabine
1
Gersch, Martin
1
Hofmaier, Richard
1
Huth, Wolf Dietger
1
Jacob, Frank
1
Jaßmeier, Achim
1
Klöter, Ralf
1
Kröger, René Marc
1
Langner, Heike
1
Mann, Andreas
1
Meffert, Heribert
1
Meißner, Harald
1
Ochs, Guntram
1
Pingel, Anette
1
Pingel, Annette
1
Pressey, Andrew
1
Reinkemeier, Christoph
1
Samiee, Saeed
1
Schwaner, Jost
1
Schütz, Peter
1
Sheth, Jagdish N.
1
Späth, Georg-Michael
1
Suckrow, Carsten
1
Tadajewski, Mark
1
Thomas, Robert J.
1
Tunisini, Annalisa
1
Turnbull, Peter W.
1
Valla, Jean-Paul
1
Wehrle, Friedrich
1
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Ruhr-Universität Bochum
1
Published in...
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Technischer Vertrieb
3
Europäische Hochschulschriften / 5
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Bochumer Schriften zur Entwicklungsforschung und Entwicklungspolitik
1
Engineering online library
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Gabler Edition Wissenschaft : Forum Marketing
1
Hochschulschriften zur Betriebswirtschaftslehre
1
Legends in marketing
1
Reihe: Marketing : MAR
1
Routledge library editions / International business
1
SAGE library in marketing
1
SIR:s årsbok ...
1
Schriften zum Marketing
1
Schriften zur Gesundheitsökonomie
1
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Source
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ECONIS (ZBW)
32
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1
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
2
Det mogna tjänstesamhällets förnyelse : affärsmodeller, organisering och affärsrelationer
Andersson, Per
(
contributor
)
-
2013
-
1. uppl.
Persistent link: https://www.econbiz.de/10010240963
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3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
contributor
); …
-
2013
-
[Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
Saved in:
4
Introducing B2B marketing
Ellis, Nick
(
contributor
);
Tadajewski, Mark
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10011290316
Saved in:
5
Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924735
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6
Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003640064
Saved in:
7
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
8
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
9
Technischer Vertrieb : Grundlagen des Business-to-Business Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2000
-
2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
Saved in:
10
Marketingstrategien für deutsche Investitionsgüter in den Schwellenländern Ost- und Südostasiens
Jaßmeier, Achim
-
1999
Persistent link: https://www.econbiz.de/10001369297
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