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type_genre:"Sammelwerk"
~subject:"Business-to-business marketing"
~subject:"Management"
~type_genre:"Aufsatz in Zeitschrift"
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2,334
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ECONIS (ZBW)
73
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1
Sources of information about suppliers used in purchasing processes on the B2B market
Urbaniak, Maciej
;
Cyplik, Piotr
- In:
European research studies
25
(
2022
)
2B
,
pp. 126-137
Persistent link: https://www.econbiz.de/10013532094
Saved in:
2
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
3
Impact of buying groups on buyer-supplier relationships : group-dyad interactions in business-to-business markets
Kumar, Alok
;
Shi, Huanhuan
;
Skiba, Jenifer
;
Saini, Amit
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1197-1220
Persistent link: https://www.econbiz.de/10014427563
Saved in:
4
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
5
Strategies to streamline supplier relationship management during crises : lessons learned from COVID-19 and future pathways
Butt, Atif Saleem
;
Alghababsheh, Mohammad
;
Arshi, …
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 3906-3924
Persistent link: https://www.econbiz.de/10014502516
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6
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
7
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
8
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
9
Market share contracts in B2B procurement settings with heterogeneous user preferences
Mantena, Ravi
;
Saha, Rajib Lochan
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1290-1308
Persistent link: https://www.econbiz.de/10013164090
Saved in:
10
Competence is power : how digital influencers impact buying decisions in B2B markets
Crisafulli, Benedetta
;
Quamina, La Toya
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 384-399
Persistent link: https://www.econbiz.de/10013326942
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