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type_genre:"Sammelwerk"
~subject:"Lieferantenmanagement"
~subject:"Verkauf"
~type_genre:"Advisory report"
~type_genre:"Collection of articles written by one author"
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Lieferantenmanagement
Verkauf
B-to-B-Marketing
109
Business-to-business marketing
109
Supplier relationship management
41
Business-to-Business-Marketing
28
Marketingmanagement
27
Marketing management
24
Deutschland
22
Investitionsgütermarketing
22
Theorie
22
Theory
22
Germany
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Preismanagement
10
Pricing strategy
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
USA
6
United States
6
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Consumer goods marketing
5
Dienstleistungsmarketing
5
E-commerce
5
Electronic Commerce
5
International marketing
5
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Undetermined
2
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Book / Working Paper
40
Article
5
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Sammelwerk
Advisory report
Collection of articles written by one author
Article in journal
1,224
Aufsatz in Zeitschrift
1,224
Hochschulschrift
121
Thesis
95
Aufsatz im Buch
87
Book section
87
Collection of articles of several authors
45
Graue Literatur
37
Non-commercial literature
37
Case study
26
Fallstudie
26
Lehrbuch
20
Aufsatzsammlung
19
Arbeitspapier
17
Working Paper
17
Textbook
16
Bibliografie enthalten
14
Bibliography included
14
Conference paper
12
Konferenzbeitrag
12
Ratgeber
12
Guidebook
11
Handbook
8
Handbuch
8
Reprint
5
Konferenzschrift
4
Conference proceedings
2
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
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1
Sammlung
1
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1
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English
25
German
19
Polish
2
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Kleinaltenkamp, Michael
9
Pepels, Werner
3
Plinke, Wulff
3
Jacob, Frank
2
Ndubisi, Nelson Oly
2
Ammann, Paul
1
Andersson, Per
1
Axelsson, Björn
1
Baaken, Thomas
1
Backhaus, Klaus
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Birker, Klaus
1
Cantù, Chiara
1
Cova, Bernard
1
Cravens, David W.
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Garry, Tony
1
Henneberg, Stephan
1
Hinterhuber, Andreas
1
Homburg, Christian
1
Kindström, Daniel
1
Kock, Sören
1
Lundgren-Henriksson, Eva-Lena
1
Mandt, Tobias
1
Markeset, Tore
1
Martínez-López, Francisco J.
1
Mitre̜ga, Maciej
1
Morschett, Dirk
1
Möller, K. E. Kristian
1
Nataraajan, Rajan
1
Näsholm, Malin H.
1
Parvinen, Petri
1
Plötner, Olaf
1
Rosenqvist, Christopher
1
Samiee, Saeed
1
Singh, Ramendra
1
Spekman, Robert E.
1
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Springer Fachmedien Wiesbaden
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
10
The journal of business & industrial marketing
5
Technischer Vertrieb
4
Edition KWV
1
Engineering online library
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
International journal of services technology and management
1
Journal of revenue and pricing management
1
Marketing
1
Oxford handbooks
1
Oxford handbooks in business and management
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Psychology & marketing
1
Routledge library editions / International business
1
Technological economics
1
Zeszyty naukowe
1
Zukunft im Handel : Studien für die Praxis
1
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ECONIS (ZBW)
45
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1
Dependence in buyer-supplier relationships
Mandt, Tobias
-
2019
-
Reprint 2019
Persistent link: https://www.econbiz.de/10011993562
Saved in:
2
Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
3
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
4
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
5
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
6
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
7
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
8
Innovation in B2B networks
Cantù, Chiara
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342387
Saved in:
9
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
10
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
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