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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Improving marketing strategies for private label products
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Enhancing customer engagement through location-based marketing
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Using influencer marketing as a digital business strategy
8
Digital marketing strategies and models for competitive business
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Driving traffic and customer activity through affiliate marketing
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Global marketing strategies for the promotion of luxury goods
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Innovative perspectives on corporate communication in the global world
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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
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Origin and branding in international market entry processes
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
5
Sport marketing in a global environment : strategic perspectives
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Developing digital marketing : relationship perspectives
4
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
4
Strategic corporate communication in the digital age
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Analyzing the strategic role of social networking in firm growth and productivity
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Competitive drivers for improving future business performance
3
Contemporary trends in innovative marketing strategies
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
Effective digital marketing for improving society behavior toward DEI and SDGs
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Fashion branding and communication : core strategies of European luxury brands
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Handbook of research on customer engagement
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Handbook of research on ethnic and intra-cultural marketing
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Managerial challenges and social impacts of virtual and augmented reality
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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AI innovation in services marketing
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Advanced digital marketing strategies in a data-driven era
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Apps management and e-commerce transactions in real-time
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Big data analytics in operations and supply chain management
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business analytics and cyber security management in organizations
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Contemporary approaches of digital marketing and the role of machine intelligence
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Cultural marketing and metaverse for consumer engagements
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ECONIS (ZBW)
309
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1
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
Saved in:
2
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
3
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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5
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 189-213)
.
2024
Persistent link: https://www.econbiz.de/10014462514
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7
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
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8
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
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9
Digital marketing for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
Saved in:
10
The usage of digital marketing tools in city branding
Vaňová, Anna
;
Rojíková, Darina
;
Vitálišová, Katarína
- In:
Effective digital marketing for improving society …
,
(pp. 263-285)
.
2024
Persistent link: https://www.econbiz.de/10014463508
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