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type_genre:"Sammlung"
~institution:"American Marketing Association"
~source:"econis"
~type_genre:"Conference proceedings"
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
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contributor
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2010
Persistent link: https://www.econbiz.de/10009377649
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2
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
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2004
Persistent link: https://www.econbiz.de/10002170130
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3
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
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contributor
); …
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2003
Persistent link: https://www.econbiz.de/10001752829
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4
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
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2001
Persistent link: https://www.econbiz.de/10001796328
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5
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
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2000
Persistent link: https://www.econbiz.de/10001796334
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6
State of the art marketing research
Blankenship, Albert Breneman
;
Breen, George E.
-
1992
Persistent link: https://www.econbiz.de/10000857944
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7
Marketing theory and applications
American Marketing Association
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Chicago, Ill. : American Marketing Association
-
1-
Persistent link: https://www.econbiz.de/10012385980
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8
Designing a winning service strategy : [7th annual Services Marketing Conference proceedings]
Bitner, Mary Jo
(
ed.
)
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1989
Persistent link: https://www.econbiz.de/10013541175
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9
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
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1987
Persistent link: https://www.econbiz.de/10000822211
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10
Add value to your service : the key to success
Surprenant, Carol F.
(
ed.
)
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Services Marketing Conference <6, 1987, San Diego, Calif.>
;
…
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1987
Persistent link: https://www.econbiz.de/10013541601
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