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type_genre:"Sammlung"
~isPartOf:"Journal of business research : JBR"
~subject:"Marktforschung"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Consumer Behaviour"
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Marktforschung
Theory
Consumer behaviour
1,971
Konsumentenverhalten
1,971
Brand management
410
Markenführung
410
Brand image
365
Markenimage
365
Beziehungsmarketing
357
Relationship marketing
357
Brand
233
Markenartikel
228
Social Web
215
Social web
215
Internet marketing
191
Online-Marketing
191
Online retailing
168
Online-Handel
168
Emotion
159
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
142
Luxusgüter
142
Advertising effects
140
Werbewirkung
140
Viral marketing
126
Virales Marketing
126
Dienstleistungsqualität
120
Service quality
120
Einzelhandel
119
Retail trade
119
Personality psychology
110
Persönlichkeitspsychologie
110
Advertising
102
Werbung
97
Experiment
80
Perception
72
Wahrnehmung
71
Corporate Social Responsibility
70
Corporate social responsibility
70
Marketing management
69
Marketingmanagement
69
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44
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Article
83
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1
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Sammlung
Article in journal
Aufsatz im Buch
Bibliografie enthalten
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84
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
2
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1
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English
84
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Viswanathan, Madhu
3
Kipnis, Eva
2
Laroche, Michel
2
Rosa, Jose Antonio
2
Sharma, Piyush
2
Akbar, Payam
1
Albaum, Gerald S.
1
Amato, Christie
1
Armacost, Robert L.
1
Babakus, Emin
1
Baghestani, Hamid
1
Barnier, Virginie de
1
Bartikowski, Boris
1
Baskin, Ernest
1
Basso, Frédéric
1
Bearden, William O.
1
Bebek, Gaye
1
Bechwati, Nada Nasr
1
Beinat, Euro
1
Best, Susy F.
1
Bettany, Shona
1
Bindra, Sunali
1
Biswas, Abhijit
1
Bodkin, Charles D.
1
Boeker, Warren
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Bouillé, Julien
1
Branstad, Are
1
Breuer, Christoph
1
Bröckerhoff, Aurélie
1
Burman, Bidisha
1
Caetano, Sandor
1
Cardoso, Thiago
1
Celedon, Paulina
1
Cheng, Andong
1
Chu, Hsunchi
1
Cornwell, T. Bettina
1
Crivellari, Alessandro
1
Cross, Samantha N. N.
1
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Journal of business research : JBR
Journal of marketing research : JMR
88
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of retailing and consumer services
62
European journal of operational research : EJOR
57
Economics letters
56
International journal of industrial organization
55
Journal of economic behavior & organization : JEBO
51
The American economic review
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Marketing letters : a journal of research in marketing
37
Europäische Hochschulschriften / 5
35
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of economics
32
Operations research
32
Qualitative market research : an international journal
30
Applied economics
29
The Rand journal of economics
29
International journal of production economics
28
Marketing : ZFP ; journal of research and management
28
International journal of production research
26
Journal of marketing management : MM
25
The journal of industrial economics
25
European economic review : EER
24
International journal of market research : JMRS ; the journal of the Market Research Society
24
Journal of the Academy of Marketing Science
24
Manufacturing & service operations management : M & SOM
24
Psychology & marketing
24
The review of economic studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
23
Jahrbuch der Absatz- und Verbrauchsforschung
23
Journal of consumer research : JCR ; an interdisciplinary journal
23
Marketing theory
23
Journal of economic dynamics & control
22
Journal of revenue and pricing management
22
American economic journal : a journal of the American Economic Association
21
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ECONIS (ZBW)
84
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71
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71
Figuring companion-species consumption : a multi-site ethnography of the post-canine Afghan hound
Bettany, Shona
;
Daly, Rory
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 408-418
Persistent link: https://www.econbiz.de/10003709322
Saved in:
72
Social interaction and low involvement products
Kuenzel, Johanna
;
Musters, Pieter
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 876-883
Persistent link: https://www.econbiz.de/10003499868
Saved in:
73
Building and assurance of agent-based models: an example and challenge to the field
Midgley, David F.
;
Marks, Robert E.
;
Kunchamwar, Dinesh
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 884-893
Persistent link: https://www.econbiz.de/10003499876
Saved in:
74
Agent-based simulation of consumer behavior in grocery shopping on a regional level
Schenk, Tilman A.
;
Löffler, Günter
;
Rauh, Jürgen
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 894-903
Persistent link: https://www.econbiz.de/10003499886
Saved in:
75
Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
Saved in:
76
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
77
Retail patronage dynamics : learning about daily shopping behavior in contexts of changing retail structures
Laaksonen, Martti
- In:
Journal of business research : JBR
28
(
1993
)
1
,
pp. 3-174
Persistent link: https://www.econbiz.de/10001146657
Saved in:
78
Experimental choice analysis
In:
Journal of business research : JBR
24
(
1992
)
2
,
pp. 89-189
Persistent link: https://www.econbiz.de/10001117883
Saved in:
79
Examining the structure of personal values and consumer decision making : special issue
Pitts, Robert E.
(
contributor
)
- In:
Journal of business research : JBR
22
(
1991
)
2
,
pp. 91-194
Persistent link: https://www.econbiz.de/10001102501
Saved in:
80
The impact of choice phase and task complexity on consumer decision making
Ursic, Michael L.
- In:
Journal of business research : JBR
21
(
1990
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10001089131
Saved in:
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