Examining the structure of personal values and consumer decision making : special issue
Year of publication: |
1991
|
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Other Persons: | Pitts, Robert E. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 22.1991, 2, p. 91-194
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Subject: | Konsumentenverhalten | Consumer behaviour | Werturteil | Value judgement | Theorie | Theory |
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