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type_genre:"Sammlung"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
1
Brand
1
Brand concept
1
Brand concept fluency
1
Brand extension
1
Brand extensions
1
Brand image
1
Brand management
1
Brands
1
Customer relationship management
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Lieferantenmanagement
1
Loyalty
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Meta-Analyse
1
Meta-analysis
1
Nachhaltige Entwicklung
1
Online retailing
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Online-Handel
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Relationship marketing
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Holbrook, Morris B.
Keller, Kevin Lane
Sheth, Jagdish N.
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
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Dekimpe, Marnik G.
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Dellaert, Benedict G. C.
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Monroe, Kent B.
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Moschis, George P.
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Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
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Schlager, Tobias
3
Sotgiu, Francesca
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
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Beverland, Michael B.
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2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Chu, Xing-Yu
2
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Journal of the Academy of Marketing Science
Legends in consumer behavior
40
Legends in marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of business research : JBR
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
European journal of marketing : EJM
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
Marketing theory
2
Psychology & marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Brands : interdisciplinary perspectives
1
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Marketing-mix strategies - product strategy and promotion strategy
1
Research in consumer behavior
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The development of critical perspectives in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The role of affect in consumer behavior : emerging theories and applications
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ECONIS (ZBW)
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1
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
2
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
3
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
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