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type_genre:"Sammlung"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marktforschung"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Consumer Behaviour"
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Marktforschung
Theory
Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
82
Relationship marketing
82
Brand management
54
Markenführung
54
Brand image
42
Markenimage
42
Brand
31
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
Einzelhandel
23
Retail trade
23
USA
23
United States
23
Marketing management
22
Marketingmanagement
22
Dienstleistungsqualität
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Emotion
14
Werbewirkung
14
Theorie
13
Market research
11
Meta-Analyse
11
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Article
24
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Sammlung
Article in journal
Aufsatz im Buch
Bibliografie enthalten
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24
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English
24
Author
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Grewal, Dhruv
2
Suri, Rajneesh
2
Arnold, Mark J.
1
Bergkvist, Lars
1
Berry, Leonard L.
1
Bijmolt, Tammo H. A.
1
Bodenhausen, Galen V.
1
Bone, Sterling
1
Burnett, John
1
Böhm, Eva
1
Cai, Fengyan Cindy
1
Carlson, Brad D.
1
Chaplin, Lan Nguyen
1
Christopher, Ranjit M.
1
Cleeren, Kathleen
1
Dekimpe, Marnik G.
1
Ding, Amy Wenxuan
1
Eggert, Andreas
1
Eisend, Martin
1
Estelami, Hooman
1
Ezell, Hazel F.
1
Fan, Xiaomeng
1
Garnefeld, Ina
1
Goldsmith, Kelly
1
Griskevicius, Vladas
1
Hamilton, Rebecca W.
1
Harmeling, Colleen M.
1
Harrigan, Paul
1
Heerde, Harald J. van
1
Hill, Ronald Paul
1
Howell, Roy D.
1
Hoyer, Wayne D.
1
Husemann-Kopetzky, Markus
1
John, Deborah Roedder
1
Kohli, Chiranjeev
1
Kohli, Chrianjeev
1
Li, Shibo
1
Lumpkin, James R.
1
Machado, Fernando S.
1
McColl-Kennedy, Janet R.
1
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Journal of the Academy of Marketing Science
Journal of marketing research : JMR
88
Journal of business research : JBR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of retailing and consumer services
62
European journal of operational research : EJOR
58
Economics letters
56
International journal of industrial organization
55
Journal of economic behavior & organization : JEBO
51
The American economic review
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Marketing letters : a journal of research in marketing
37
Europäische Hochschulschriften / 5
35
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Operations research
33
Journal of economics
32
International journal of production economics
30
Qualitative market research : an international journal
30
Applied economics
29
The Rand journal of economics
29
Marketing : ZFP ; journal of research and management
28
International journal of production research
26
Journal of marketing management : MM
25
The journal of industrial economics
25
European economic review : EER
24
International journal of market research : JMRS ; the journal of the Market Research Society
24
Manufacturing & service operations management : M & SOM
24
Psychology & marketing
24
The review of economic studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
23
Jahrbuch der Absatz- und Verbrauchsforschung
23
Journal of consumer research : JCR ; an interdisciplinary journal
23
Marketing theory
23
Journal of economic dynamics & control
22
Journal of revenue and pricing management
22
American economic journal : a journal of the American Economic Association
21
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ECONIS (ZBW)
24
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24
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1
The boomerang effect of zero pricing : when and why a zero price is less effective than a low price for enhancing consumer demand
Fan, Xiaomeng
;
Cai, Fengyan Cindy
;
Bodenhausen, Galen V.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 521-537
Persistent link: https://www.econbiz.de/10013199126
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
4
Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas
;
Bijmolt, Tammo H. A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
Saved in:
5
Herding in the consumption and purchase of digital goods and moderators of the herding bias
Ding, Amy Wenxuan
;
Li, Shibo
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012107181
Saved in:
6
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
7
Exploring the link between payment schemes and customer fraud : a mental accounting perspective
Garnefeld, Ina
;
Eggert, Andreas
;
Husemann-Kopetzky, Markus
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 595-616
Persistent link: https://www.econbiz.de/10012107250
Saved in:
8
Dynamic customer interdependence
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 723-746
Persistent link: https://www.econbiz.de/10012107304
Saved in:
9
Consumer response to design variations in pay-what-you-want pricing
Christopher, Ranjit M.
;
Machado, Fernando S.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 879-898
Persistent link: https://www.econbiz.de/10012107340
Saved in:
10
Scanning for discounts : examining the redemption of competing mobile coupons
Mills, Paul
;
Zamudio, César
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 964-982
Persistent link: https://www.econbiz.de/10011924823
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