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type_genre:"Sammlung"
~language:"eng"
~person:"Balaji, M. S."
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Grunert, Klaus G."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
Consumer behaviour
239
Konsumentenverhalten
239
Theorie
31
Theory
31
Relationship marketing
22
Brand management
15
Dienstleistungsqualität
15
Markenführung
15
Service quality
15
Customer satisfaction
14
Kundenzufriedenheit
14
Market research
12
Marktforschung
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Viral marketing
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Virales Marketing
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Einzelhandel
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Marketing
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Marketingmanagement
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Personality psychology
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Russell W. Belk
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Perception
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Balaji, M. S.
Belk, Russell W.
Foxall, Gordon R.
Grunert, Klaus G.
Sheth, Jagdish N.
Weinberg, Peter
Han, Heesup
48
Hollebeek, Linda D.
33
Loureiro, Sandra Maria Correia
33
Bang, Nguyen
32
Mattila, Anna S.
29
Phau, Ian
29
Diamantopoulos, Adamantios
26
Kumar, V.
23
Japutra, Arnold
21
Melewar, T. C.
21
Sarkar, Abhigyan
21
Prentice, Catherine
20
Sreejesh, S.
20
Wong, IpKin Anthony
20
Klaus, Philipp
19
Verhoef, Peter C.
19
Ahn, Jiseon
18
Das, Gopal
18
Guzman, Francisco
18
Rather, Raouf Ahmad
18
Gil Saura, Irene
17
Grewal, Dhruv
17
Khan, Imran
17
Ko, Eunju
17
Park, Jungkun
17
Veloutsou, Cleopatra
17
Eisingerich, Andreas B
16
Fetscherin, Marc
16
Hyun, Sunghyup Sean
16
Paul, Justin
16
Rahman, Zillur
16
Sarkar, Juhi Gahlot
16
Casidy, Riza
15
Ekinci, Yuksel
15
Johnson, Lester W.
15
Vrontis, Demetris
15
Kumar, Vikas
14
Quach, Sara
14
Roy, Sanjit
14
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Journal of business research : JBR
8
Journal of retailing and consumer services
2
The service industries journal
2
European journal of marketing : EJM
1
International journal of consumer studies
1
International marketing review
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
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Review of marketing research
1
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1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The Routledge companion to contemporary brand management
1
The Routledge companion to creativity
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ECONIS (ZBW)
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
3
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
4
A race to the top : luxury performances and conspicuous consumption at Jatt weddings
Bhardwaj, Rishi
;
Joy, Annamma
;
Belk, Russell W.
- In:
Journal of customer behaviour
21
(
2022
)
1/2
,
pp. 70-81
Persistent link: https://www.econbiz.de/10014424153
Saved in:
5
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
6
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
7
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
8
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
9
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
10
The reinforcing and aversive consequences of customer experience : the role of consumer confusion
Anninou, Ioanna
;
Foxall, Gordon R.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 139-151
Persistent link: https://www.econbiz.de/10012115058
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