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type_genre:"Sammlung"
~language:"eng"
~person:"Balaji, M. S."
~person:"Foxall, Gordon R."
~person:"Grunert, Klaus G."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
Consumer behaviour
172
Konsumentenverhalten
172
Theorie
27
Theory
27
Relationship marketing
22
Customer satisfaction
14
Dienstleistungsqualität
14
Kundenzufriedenheit
14
Service quality
14
Viral marketing
12
Virales Marketing
12
Einzelhandel
11
Marketing management
11
Marketingmanagement
11
Retail trade
11
Brand management
10
Markenführung
10
Russell W. Belk
10
Advertising effects
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Perception
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Wahrnehmung
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Werbewirkung
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Behavioral economics
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Verhaltensökonomik
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Balaji, M. S.
Foxall, Gordon R.
Grunert, Klaus G.
Sheth, Jagdish N.
Weinberg, Peter
Han, Heesup
48
Hollebeek, Linda D.
36
Loureiro, Sandra Maria Correia
34
Bang, Nguyen
32
Mattila, Anna S.
30
Phau, Ian
29
Diamantopoulos, Adamantios
26
Kumar, V.
23
Ahn, Jiseon
21
Japutra, Arnold
21
Melewar, T. C.
21
Sarkar, Abhigyan
21
Sreejesh, S.
21
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Wong, IpKin Anthony
20
Klaus, Philipp
19
Verhoef, Peter C.
19
Das, Gopal
18
Guzman, Francisco
18
Khan, Imran
18
Park, Jungkun
18
Veloutsou, Cleopatra
18
Gil Saura, Irene
17
Grewal, Dhruv
17
Ko, Eunju
17
Paul, Justin
17
Eisingerich, Andreas B
16
Fetscherin, Marc
16
Hyun, Sunghyup Sean
16
Johnson, Lester W.
16
Rahman, Zillur
16
Sarkar, Juhi Gahlot
16
Vrontis, Demetris
16
Casidy, Riza
15
Ekinci, Yuksel
15
So, Kevin Kam Fung
15
Dwivedi, Yogesh Kumar
14
Kumar, Vikas
14
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Journal of business research : JBR
8
Journal of retailing and consumer services
2
The service industries journal
2
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Review of marketing research
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The Routledge companion to creativity
1
The journal of product & brand management
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ECONIS (ZBW)
25
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
3
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
4
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
5
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
6
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
7
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
8
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
9
The reinforcing and aversive consequences of customer experience : the role of consumer confusion
Anninou, Ioanna
;
Foxall, Gordon R.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 139-151
Persistent link: https://www.econbiz.de/10012115058
Saved in:
10
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
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