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type_genre:"Sammlung"
~language:"eng"
~person:"Balboni, Bernardo"
~person:"Briley, Donnel A."
~person:"Gilly, Mary C."
~person:"Jacoby, Jacob"
~person:"Kenning, Peter"
~person:"Sheth, Jagdish N."
~person:"Valenzuela, Ana"
~subject:"Konsumentenverhalten"
~subject:"Nationalkultur"
~subject:"World"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Konsumentenverhalten
Nationalkultur
World
Consumer behaviour
13
Brand image
4
Markenimage
4
National culture
3
Beziehungsmarketing
2
Comparison
2
Economic culture
2
Economics of information
2
Informationsökonomik
2
Neuromarketing
2
Perception
2
Relationship marketing
2
Vergleich
2
Wahrnehmung
2
Welt
2
Wirtschaftskultur
2
Advertising effects
1
Animals
1
Anthropologie
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Anthropology
1
Brand
1
Brand management
1
China
1
Decision
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Einzelhandel
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Entscheidung
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Gerechtigkeit
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Handelsmarke
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Innovation
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Italian
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45
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Balboni, Bernardo
Briley, Donnel A.
Gilly, Mary C.
Jacoby, Jacob
Kenning, Peter
Sheth, Jagdish N.
Valenzuela, Ana
Belk, Russell W.
15
Foxall, Gordon R.
10
Bagozzi, Richard P.
9
Hill, Ronald Paul
9
Fournier, Susan
8
Schmitt, Bernd
8
Terlutter, Ralf
8
Arnould, Eric J.
7
Diehl, Sandra
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Ozanne, Julie L.
7
Bettman, James R.
6
Dobscha, Susan
6
Grunert, Klaus G.
6
Hogg, Margaret K.
6
Maclaran, Pauline
6
Mohd Suki, Norazah
6
Pelsmacker, Patrick de
6
Shrum, L. J.
6
Smyczek, Sławomir
6
Tadajewski, Mark
6
Thompson, Craig J.
6
Wiedmann, Klaus-Peter
6
Baumgartner, Hans
5
Bhattacharya, C. B.
5
Escalas, Jennifer Edson
5
Fischer, Eileen
5
Guido, Gianluigi
5
Gürhan-Canli, Zeynep
5
Hennigs, Nadine
5
Henninger, Claudia E.
5
Hirschman, Elizabeth Caldwell
5
Indrawati
5
Kardes, Frank R.
5
Karjaluoto, Heikki
5
Malthouse, Edward C.
5
McDonagh, Pierre
5
O'Guinn, Thomas C.
5
Park, C. Whan
5
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The Routledge companion to consumer behavior
2
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
1
Handbook of developments in consumer behaviour
1
International marketing ; Vol. I
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Luxury marketing : a challenge for theory and practice
1
Marketing management : a cultural perspective
1
Neuroeconomics
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
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ECONIS (ZBW)
13
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1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
Saved in:
3
The effect of glucose consumption on customers' price fairness perception
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Eberhardt, Tim
; …
- In:
Neuroeconomics
,
(pp. 7-49)
.
2014
Persistent link: https://www.econbiz.de/10010360420
Saved in:
4
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
5
Research methods for innovative cultural marketing management (CMM) : strategy and practices
Cross, Samantha N. N.
;
Gilly, Mary C.
- In:
Marketing management : a cultural perspective
,
(pp. 261-278)
.
2012
Persistent link: https://www.econbiz.de/10009508088
Saved in:
6
Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
Saved in:
7
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
8
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
9
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
10
Cultural influence on consumer motivations : a dynamic view
Briley, Donnel A.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 181-197)
.
2009
Persistent link: https://www.econbiz.de/10003864777
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