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type_genre:"Sammlung"
~language:"eng"
~person:"Belk, Russell W."
~person:"Engelhardt-Nowitzki, Corinna"
~person:"Grunert, Klaus G."
~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~subject:"Qualitative Methode"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Marketingtheorie
Qualitative Methode
Consumer behaviour
72
Konsumentenverhalten
72
Theorie
20
Theory
20
Russell W. Belk
10
Marketing
7
Cultural identity
4
EU countries
4
EU-Staaten
4
Kulturelle Identität
4
Marketing theory
4
Personality psychology
4
Persönlichkeitspsychologie
4
Qualitative method
4
Scientific method
4
Wissenschaftliche Methode
4
Decision
3
Entscheidung
3
Kaufentscheidung
3
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Marketing management
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Marketingmanagement
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Marktforschung
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Bibliometrics
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Eigentum
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Emotion
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Lebensmittelkonsum
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2
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Sammlung
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4
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Belk, Russell W.
Engelhardt-Nowitzki, Corinna
Grunert, Klaus G.
Sheth, Jagdish N.
Dobscha, Susan
3
Holbrook, Morris B.
3
Ozanne, Julie L.
3
Tadajewski, Mark
3
Bradshaw, Alan
2
Foxall, Gordon R.
2
O'Shaughnessy, John
2
Aaker, Jennifer
1
Agarwal, James
1
Bargh, John A.
1
Belbağ, Aybegüm Güngördü
1
Belbağ, Sedat
1
Bettany, Shona
1
Birks, David F.
1
Boztuǧ, Yasmin
1
Brasel, S. Adam
1
Broekaert, Christian
1
Chaminda, Dushan Jayawickrama
1
Cova, Bernard
1
Dalli, Daniele
1
Denegri-Knott, Janice
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Dholakia, Nikhilesh
1
Dixon, Donald F.
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Erbil, Cihat
1
Fader, Peter
1
Fell, Cliff
1
Fitchett, James A.
1
Fournier, Susan
1
Gabbott, Mark
1
Goodstein, Ronald Charles
1
Gould, Stephen J.
1
Gries, Rainer
1
Hardie, Bruce G. S.
1
Hariri, Nizar
1
Hengstberger, Barbara
1
Hildebrandt, Lutz
1
Hill, Ronald Paul
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Legends in consumer behavior
3
Legends in marketing
2
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
The SAGE handbook of marketing theory
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
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ECONIS (ZBW)
8
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date (oldest first)
1
Qualitative methods, Part III: subjective personal introspection
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505800
Saved in:
2
Qualitative methods, Part II: symbolic consumer behavior or consumption symbolism
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505803
Saved in:
3
Qualitative methods, Part I: interpretive approaches
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505806
Saved in:
4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
5
Emotions in organisational buying behaviour : a qualitative empirical investigation in Austria
Zehetner, Andreas
;
Engelhardt-Nowitzki, Corinna
; …
- In:
Modelling value : selected papers of the 1st …
,
(pp. 207-229)
.
2012
Persistent link: https://www.econbiz.de/10009426638
Saved in:
6
Representing global consumers: desire, possession, and identity
Belk, Russell W.
- In:
The SAGE handbook of marketing theory
,
(pp. 283-298)
.
2010
Persistent link: https://www.econbiz.de/10003923139
Saved in:
7
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
8
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
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