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type_genre:"Sammlung"
~person:"Bang Nguyen Viet"
~subject:"Germany"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Germany
Markenimage
Marketing management
5
Marketingmanagement
5
Brand image
4
Brand management
4
Markenführung
4
Consumer behaviour
3
Konsumentenverhalten
3
Viet Nam
3
Vietnam
3
Green marketing
2
brand equity
2
Öko-Marketing
2
Agraraußenhandel
1
Agrarproduktion
1
Agricultural production
1
Beziehungsmarketing
1
Brand advocacy
1
CSR
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Emerging economies
1
Emerging market
1
Environmental consciousness
1
Export
1
Export performance
1
Green brand equity
1
Green demarketing
1
Green place
1
Green promotion
1
International agricultural trade
1
International marketing
1
Internationales Marketing
1
Marketing mix
1
Mindful consumption behavior
1
Nachhaltige Entwicklung
1
Perceived corporate hypocrisy
1
Productivity
1
Produktivität
1
Relationship marketing
1
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Sammlung
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Bang Nguyen Viet
Melewar, T. C.
6
Brettel, Malte
5
Engelen, Andreas
5
O'Cass, Aron
5
Šerić, Maja
5
Eisend, Martin
4
Hirvonen, Saku
4
Laukkanen, Tommi
4
Barnier, Virginie de
3
Baumann, Chris
3
Diller, Hermann
3
Dressler, Marc
3
Eisingerich, Andreas B
3
Foroudi, Pantea
3
Gil Saura, Irene
3
Glynn, Mark S.
3
Gray, David
3
Heinemann, Florian
3
Herrmann, Andreas
3
Jenner, Thomas
3
Loureiro, Sandra Maria Correia
3
Meffert, Heribert
3
Mirzaei, Abas
3
Srivastava, R. K.
3
St. Davčik, Nebojša
3
Abril Barrie, Carmen
2
Anabila, Peter
2
Anees-ur-Rehman, Muhammad
2
Baghi, Ilaria
2
Bahreinizad, Manizheh
2
Bajpai, Naval
2
Bamfo, Bylon Abeeku
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Beck, Susanne
2
Bergkvist, Lars
2
Brasel, S. Adam
2
Calantone, Roger J.
2
Carnevale, Marina
2
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Asia-Pacific journal of business administration
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
4
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1
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
2
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
3
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
4
The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
Saved in:
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