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type_genre:"Sammlung"
~person:"Belk, Russell W."
~subject:"Marktforschung"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Marktforschung
Theory
Consumer behaviour
83
Konsumentenverhalten
83
Russell W. Belk
10
Personality psychology
9
Persönlichkeitspsychologie
9
Cultural identity
8
Kulturelle Identität
8
Market research
7
Theorie
6
Brand management
5
Geschenk
5
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5
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5
Social Web
5
Social values
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Social web
5
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4
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4
Consumption theory
4
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Marketing theory
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Marketingtheorie
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Private consumption
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Privater Konsum
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4
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7
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5
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2
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12
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Belk, Russell W.
Sheth, Jagdish N.
21
Hruschka, Harald
19
Gierl, Heribert
17
Herrmann, Andreas
13
Anderson, Simon P.
10
Bauer, Hans H.
10
Gröppel-Klein, Andrea
10
Weinberg, Peter
10
Homburg, Christian
9
Huber, Frank
9
Jacoby, Jacob
9
Skiera, Bernd
9
Decker, Reinhold
8
Grunert, Klaus G.
8
Helm, Roland
8
Hildebrandt, Lutz
8
Lusk, Jayson L.
8
Ozanne, Julie L.
8
Palma, André de
8
Thisse, Jacques-François
8
Topaloğlu, Hüseyin
8
Bagozzi, Richard P.
7
Bettman, James R.
7
Boztuğ, Yasemin
7
Bradlow, Eric T.
7
Dahl, Darren W.
7
Foxall, Gordon R.
7
Gensler, Sonja
7
Hill, Ronald Paul
7
Häubl, Gerald
7
Kroeber-Riel, Werner
7
Meyer, Robert J.
7
Pieters, Rik
7
Spiegler, Ran
7
Sun, Baohong
7
Villas-Boas, J. Miguel
7
Weiber, Rolf
7
Arnould, Eric J.
6
Behrens, Gerold
6
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Marketing theory
2
Handbook of qualitative research methods in marketing
1
Journal of historical research in marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Legends in consumer behavior
1
Les outils de l'économiste à l'épreuve ; 1
1
Qualitative market research : an international journal
1
The Cambridge handbook of psychology and economic behaviour
1
The impact of theory on representations of the consumer and the marketing organisation
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
13
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1
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10
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13
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1
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
2
Enchantment and perpetual desire : theorizing disenchanted enchantment and technology adoption
Belk, Russell W.
;
Weijo, Henri
;
Kozinets, Robert V.
- In:
Marketing theory
21
(
2021
)
1
,
pp. 25-52
Persistent link: https://www.econbiz.de/10012484422
Saved in:
3
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
4
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
5
Russ Belk, autobiographical reflections
Belk, Russell W.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
Saved in:
6
Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.
;
Rose, Alexander S.
- In:
Marketing theory
16
(
2016
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
Saved in:
7
Legends in consumer behavior: Russell W. Belk
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383469
Saved in:
8
Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.
;
Cherrier, Hélène
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
Saved in:
9
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
10
Consumption and identity
Belk, Russell W.
- In:
The Cambridge handbook of psychology and economic behaviour
,
(pp. 181-198)
.
2008
Persistent link: https://www.econbiz.de/10003765594
Saved in:
1
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