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type_genre:"Sammlung"
~person:"Bettman, James R."
~person:"Böcker, Andreas"
~person:"Sheth, Jagdish N."
~person:"Vermeulen, Frederic"
~person:"Weinberg, Peter"
~person:"Wertenbroch, Klaus"
~source:"econis"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Materialismus"
~subject:"Public goods"
~subject:"Theory"
~type:"article"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Bettman, James R.
Böcker, Andreas
Sheth, Jagdish N.
Vermeulen, Frederic
Weinberg, Peter
Wertenbroch, Klaus
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
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10
Terlutter, Ralf
10
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9
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9
Enneking, Ulrich
9
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9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
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Ozanne, Julie L.
7
Rudolph, Thomas
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7
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Alvensleben, Reimar von
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6
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
3
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
2
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Electronic retailing
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
Internationalisierung von Vertrieb und Handel
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Markendialog : Februar 1997
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktpsychologie
1
Strong brands, strong relationships
1
The Routledge companion to consumer behavior
1
The Routledge companion to identity and consumption
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
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1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
Saved in:
3
The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
Saved in:
4
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
Saved in:
5
Consumer decision making : a choice goals approach
Bettman, James R.
;
Luce, Mary Frances
;
Payne, John W.
- In:
Handbook of consumer psychology
,
(pp. 589-610)
.
2008
Persistent link: https://www.econbiz.de/10003716255
Saved in:
6
Betriebsformen des Einzelhandels : ein Wechsel von der Anbieter- zur Konsumentenperspektive
Purper, Guido
;
Weinberg, Peter
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 127-142)
.
2007
Persistent link: https://www.econbiz.de/10003468088
Saved in:
7
Die Beeinflussung des Konsumenten durch Absatzwege
Weinberg, Peter
;
Diehl, Sandra
-
2007
Persistent link: https://www.econbiz.de/10003427119
Saved in:
8
Retail advertising : an empirical comparison between German and French consumers
Purper, Guido
;
Weinberg, Peter
- In:
International advertising and communication : current …
,
(pp. 473-487)
.
2006
Persistent link: https://www.econbiz.de/10003378212
Saved in:
9
Do consumers want public or private bodies to monitor animal friendly production and marketing schemes? : and does trust matter?
Böcker, Andreas
;
Nocella, Giuseppe
;
Scarpa, Riccardo
- In:
Trust and risk in business networks : proceedings of …
,
(pp. 223-230)
.
2006
Persistent link: https://www.econbiz.de/10003655179
Saved in:
10
Perceived risk is important for consumers' acceptance of genetically modified foods, but trust in industry not really : a means-end analysis of German consumers
Böcker, Andreas
- In:
Trust and risk in business networks : proceedings of …
,
(pp. 253-262)
.
2006
Persistent link: https://www.econbiz.de/10003655252
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