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type_genre:"Sammlung"
~person:"Bruhn, Manfred"
~person:"Goldsmith, Ronald E."
~person:"Ozaki, Ritsuko"
~person:"Sheth, Jagdish N."
~subject:"Innovation"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Innovation
Marketing theory
Consumer behaviour
68
Konsumentenverhalten
68
Theorie
21
Theory
21
Russell W. Belk
10
Marketing
9
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
5
Brand
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Decision
3
Dienstleistungssektor
3
Entscheidung
3
Kaufentscheidung
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Service industry
3
Wissenschaftliche Methode
3
Bibliometrics
2
Bibliometrie
2
Brand image
2
Brand loyalty
2
Consumption
2
Deutschland
2
E-commerce
2
Economic history
2
Electronic Commerce
2
Emotion
2
Germany
2
Konsum
2
Markenimage
2
Markenrecht
2
Markentreue
2
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Sammlung
Aufsatz im Buch
Book section
4
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3
Aufsatz in Zeitschrift
3
Collection of articles written by one author
2
research-article
2
Aufsatzsammlung
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Language
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English
6
Author
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Bruhn, Manfred
Goldsmith, Ronald E.
Ozaki, Ritsuko
Sheth, Jagdish N.
Dobscha, Susan
3
Foxall, Gordon R.
3
Ozanne, Julie L.
3
Tadajewski, Mark
3
Belk, Russell W.
2
Borges, Ana Pinto
2
Cova, Bernard
2
Dodgson, Mark
2
Hippel, Eric von
2
Hollebeek, Linda D.
2
Swann, Peter
2
Vieira, Elvira Pacheco
2
Aaker, Jennifer
1
Aeron, Varid
1
Agarwal, James
1
Albinsson, Pia A.
1
Asan, Umut
1
Auruskeviciene, Vilte
1
Ayerbe, Cécile
1
Backhaus, Klaus
1
Baier, Gundolf
1
Bargh, John A.
1
Behrmann, Thomas
1
Bello, Katia Picaud
1
Bettany, Shona
1
Bilgram, Volker
1
Birks, David F.
1
Borghini, Stefania
1
Bosio, Birgit
1
Bradshaw, Alan
1
Brasel, S. Adam
1
Briz, Julian
1
Busacca, Bruno
1
Bünstorf, Guido
1
Cabiddu, Francesca
1
Calvi, Richard
1
Carlos, Pilar de
1
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Published in...
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Legends in marketing
2
The Oxford handbook of innovation management
2
Contemporary research in e-marketing ; 1
1
New developments and approaches in consumer behavior research
1
Source
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ECONIS (ZBW)
6
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1
Consumption of innovation
Ozaki, Ritsuko
;
Dodgson, Mark
- In:
The Oxford handbook of innovation management
,
(pp. 271-289)
.
2014
Persistent link: https://www.econbiz.de/10010257736
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Consumption of innovation
Ozaki, Ritsuko
;
Dodgson, Mark
- In:
The Oxford handbook of innovation management
.
2013
Persistent link: https://www.econbiz.de/10012885158
Saved in:
4
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
5
How innovativeness influences Internet shopping
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
-
2005
Persistent link: https://www.econbiz.de/10003297644
Saved in:
6
Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine
Hauteville, François d'
- In:
New developments and approaches in consumer behavior …
,
(pp. 289-305)
.
1998
Persistent link: https://www.econbiz.de/10001299787
Saved in:
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