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type_genre:"Sammlung"
~person:"Ferrell, Odies C."
~person:"Grunert, Klaus G."
~person:"Kenning, Peter"
~person:"Roosen, Jutta"
~person:"Sheth, Jagdish N."
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
~type_genre:"Textbook"
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Search: subject_exact:"Consumer Behaviour"
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Marketing management
Consumer behaviour
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Marketing
10
Russell W. Belk
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Marktsegmentierung
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Qualitative Methode
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Ferrell, Odies C.
Grunert, Klaus G.
Kenning, Peter
Roosen, Jutta
Sheth, Jagdish N.
Hawkins, Del I.
7
Mothersbaugh, David L.
5
Best, Roger J.
4
Keller, Kevin Lane
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Homburg, Christian
3
Capriello, Antonella
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Elder, Ryan S.
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M. S. Mahrinasari
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Wind, Yoram
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Asmat Nizam Abdul Talib
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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2
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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4
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
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5
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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