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type_genre:"Sammlung"
~person:"Grunert, Klaus G."
~person:"Hildebrandt, Lutz"
~person:"Kenning, Peter"
~person:"Sheth, Jagdish N."
~subject:"Marktforschung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Consumer Behaviour"
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Marktforschung
Consumer behaviour
78
Konsumentenverhalten
78
Theorie
25
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25
Marketing
10
Russell W. Belk
10
Deutschland
7
Germany
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Grunert, Klaus G.
Hildebrandt, Lutz
Kenning, Peter
Sheth, Jagdish N.
Fitchett, James
5
Bauer, Hans H.
4
Decker, Reinhold
4
Arsel, Zeynep
3
Behrens, Gerold
3
Belk, Russell W.
3
Herrmann, Andreas
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Homburg, Christian
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Rodríguez Santos, María Carmen
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Silberer, Günter
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Tadajewski, Mark
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Töpfer, Armin
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Viswanathan, Madhu
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Werani, Thomas
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Arnould, Eric J.
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Backhaus, Klaus
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Balderjahn, Ingo
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Baumgartner, Hans
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Botschen, Günther
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Bradlow, Eric T.
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Campbell, Margaret C.
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Canniford, Robin
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Casarin, Francesco
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Fischer, Eileen
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Huber, Frank
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Kassarjian, Harold H.
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Kaufmann, Hans Rüdiger
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Kindermann, Harald
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Kozinets, Robert V.
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Kuß, Alfred
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Loken, Barbara
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Moisander, Johanna
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Moser, Klaus
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Moutinho, Luiz
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Ozanne, Julie L.
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Pepels, Werner
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Pertejo, Ana R.
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Legends in marketing
1
Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Source
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ECONIS (ZBW)
7
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1
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
3
Neurale Korrelate attraktiver "Marken"verpackungen
Kenning, Peter
;
Stoll, Marco
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 531-551)
.
2009
Persistent link: https://www.econbiz.de/10003839574
Saved in:
4
Ansätze zur Warenkorbanalyse im Handel
Hildebrandt, Lutz
;
Boztuğ, Yasemin
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 217-233)
.
2007
Persistent link: https://www.econbiz.de/10003468164
Saved in:
5
Strukturgleichungsmodelle für die Konsumentenverhaltensforschung : Methodische Trends und Softwareentwicklungen
Hildebrandt, Lutz
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 541-564)
.
2004
Persistent link: https://www.econbiz.de/10002516547
Saved in:
6
Nonparametric modeling of buying behavior in fast moving consumer goods markets
Boztuǧ, Yasmin
;
Hildebrandt, Lutz
- In:
Social and economic research with consumer panel data : …
,
(pp. 189-205)
.
2001
Persistent link: https://www.econbiz.de/10001612924
Saved in:
7
Agricultural marketing and consumer behavior in a changing world
Wierenga, Berend
(
ed.
);
Tilburg, Aad van
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10013531689
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