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type_genre:"Sammlung"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~source:"econis"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
101
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101
Brand management
21
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21
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14
Marketingmanagement
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Holbrook, Morris B.
Keller, Kevin Lane
Sheth, Jagdish N.
Han, Heesup
115
Mattila, Anna S.
98
Belk, Russell W.
85
Gierl, Heribert
77
Lusk, Jayson L.
77
Phau, Ian
76
Herrmann, Andreas
69
Khare, Arpita
69
Grewal, Dhruv
66
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66
Nayga, Rodolfo M.
65
Dwivedi, Yogesh Kumar
63
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62
Septianto, Felix
61
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58
Jang, Soocheong
57
Janssen, Maarten C. W.
54
Paul, Justin
54
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52
Hollebeek, Linda D.
51
Ko, Eunju
51
Rock, Bram de
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50
Cherchye, Laurens
49
Wiedmann, Klaus-Peter
49
Kim, Jungkeun
46
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46
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45
Sharma, Piyush
45
Diamantopoulos, Adamantios
43
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42
Huber, Frank
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Rajagopal
41
Thøgersen, John
41
Bang, Nguyen
40
Homburg, Christian
40
Moraga-González, José Luis
40
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Legends in consumer behavior
40
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9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
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2
European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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1
Marketing-mix strategies - product strategy and promotion strategy
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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Review of marketing research
1
The Routledge companion to consumer behavior
1
The development of critical perspectives in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The role of affect in consumer behavior : emerging theories and applications
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ECONIS (ZBW)
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1
Designing an empathetic user-centric customer support organisation : practitioners' perspectives
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 845-868
Persistent link: https://www.econbiz.de/10015047345
Saved in:
2
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
3
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
4
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
5
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
6
Serving the invisible poor : segmenting the market
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10012650598
Saved in:
7
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
8
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
9
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
10
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
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