//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Market research"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Market research
Consumer behaviour
100
Konsumentenverhalten
100
Theorie
21
Theory
21
Brand management
20
Markenführung
20
Marketing management
14
Marketingmanagement
14
Brand
10
Brand image
10
Markenartikel
10
Markenimage
10
Russell W. Belk
10
Marketing
9
Beziehungsmarketing
6
Marktforschung
6
Relationship marketing
6
Advertising
5
Brand extension
5
Markentransfer
5
Werbung
5
Decision
4
Entscheidung
4
International marketing
4
Internationales Marketing
4
Product quality
4
Produktqualität
4
Bibliometrics
3
Bibliometrie
3
Kaufentscheidung
3
Marketing theory
3
Marketingtheorie
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
USA
3
United States
3
Wissenschaftliche Methode
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Sammlung
Article in journal
Aufsatz im Buch
Hochschulschrift
Aufsatz in Zeitschrift
4
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Festschrift
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
6
Author
All
Holbrook, Morris B.
Keller, Kevin Lane
Sheth, Jagdish N.
Hruschka, Harald
12
Belk, Russell W.
7
Bauer, Hans H.
6
Decker, Reinhold
6
Ozanne, Julie L.
6
Viswanathan, Madhu
6
Dahl, Darren W.
5
Davis, Brennan
5
Du, Rex Yuxing
5
Herrmann, Andreas
5
Schwarzkopf, Stefan
5
Tadajewski, Mark
5
Walsh, Gianfranco
5
Wiedmann, Klaus-Peter
5
Behrens, Gerold
4
Boztuğ, Yasemin
4
Bradlow, Eric T.
4
Canniford, Robin
4
Eisend, Martin
4
Fischer, Eileen
4
Fitzsimons, Gavan J.
4
Homburg, Christian
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Kamakura, Wagner A.
4
Morwitz, Vicki G.
4
Pich, Christopher
4
Sarstedt, Marko
4
Skiera, Bernd
4
Steiner, Winfried J.
4
Arnould, Eric J.
3
Balderjahn, Ingo
3
Baumgartner, Hans
3
Bruwer, Johan
3
Buxel, Holger
3
Campbell, Margaret C.
3
Damangir, Sina
3
DeBerry-Spence, Benet
3
Dhar, Ravi
3
Ekpo, Akon E.
3
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice : JMTP
1
Legends in marketing
1
Marketing theory
1
The development of critical perspectives in marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
4
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
5
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
6
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->