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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Langner, Tobias"
~person:"Sheth, Jagdish N."
~person:"Terlutter, Ralf"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
77
Konsumentenverhalten
77
Theorie
20
Theory
20
Brand management
12
Markenführung
12
Russell W. Belk
10
Advertising effects
7
Marketing
7
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Qualitative Methode
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Wissenschaftliche Methode
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49
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40
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English
70
German
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Keller, Kevin Lane
Langner, Tobias
Sheth, Jagdish N.
Terlutter, Ralf
Belk, Russell W.
27
Gröppel-Klein, Andrea
23
Herrmann, Andreas
18
Holbrook, Morris B.
18
Spiller, Achim
16
Bauer, Hans H.
15
Diehl, Sandra
14
Weinberg, Peter
14
Bettman, James R.
13
Diller, Hermann
13
Kirchgeorg, Manfred
12
Schröder, Hendrik
12
Esch, Franz-Rudolf
11
Grunert, Klaus G.
11
Homburg, Christian
11
Roosen, Jutta
11
Rudolph, Thomas
11
Bruhn, Manfred
10
Fantapié Altobelli, Claudia
10
Hill, Ronald Paul
10
Kenning, Peter
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Silberer, Günter
9
Foxall, Gordon R.
8
Orth, Ulrich R.
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Spann, Martin
8
Tomczak, Torsten
8
Woisetschläger, David
8
Arnould, Eric J.
7
Benkenstein, Martin
7
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Springer Fachmedien Wiesbaden
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Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand management ; Vol. 2
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Forschungsgruppe Konsum und Verhalten
2
Research
2
Brand management ; Vol. 3
1
Cutting edge international research
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
International advertising and communication : current insights and empirical findings
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Marketing-mix strategies - product strategy and promotion strategy
1
Media and convergence management
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The Routledge companion to consumer behavior
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
77
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31
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
32
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
33
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
34
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
35
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
36
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
37
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
Saved in:
38
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
39
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
40
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
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