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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Langner, Tobias"
~person:"Sheth, Jagdish N."
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
67
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67
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19
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19
Markenführung
11
Russell W. Belk
10
Marketing management
8
Marketingmanagement
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Keller, Kevin Lane
Langner, Tobias
Sheth, Jagdish N.
Burmann, Christoph
5
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Ehrenberg, Andrew S. C.
3
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3
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3
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3
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3
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3
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3
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3
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2
Asmat Nizam Abdul Talib
2
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2
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2
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2
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2
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2
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2
De Canio, Francesca
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
He, Jiaxun
2
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2
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2
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Measuring and managing brands
3
Brand management ; Vol. 2
2
Brand management ; Vol. 3
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Legends in consumer behavior
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Marketing-mix strategies - product strategy and promotion strategy
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
11
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
2
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
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3
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
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4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
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6
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
7
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
Saved in:
8
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
10
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
1
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