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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~source:"econis"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
85
Konsumentenverhalten
85
Theorie
19
Theory
19
Brand management
18
Markenführung
18
Marketing management
13
Marketingmanagement
13
Brand image
10
Markenimage
10
Russell W. Belk
10
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9
Markenartikel
9
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8
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6
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6
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5
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5
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4
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4
Internationales Marketing
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Qualitative Methode
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Sammlung
Aufsatz im Buch
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49
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85
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Keller, Kevin Lane
Sheth, Jagdish N.
Han, Heesup
114
Mattila, Anna S.
98
Belk, Russell W.
83
Gierl, Heribert
76
Lusk, Jayson L.
76
Phau, Ian
76
Khare, Arpita
69
Loureiro, Sandra Maria Correia
66
Grewal, Dhruv
64
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Herrmann, Andreas
60
Septianto, Felix
59
Jang, Soocheong
57
Bagozzi, Richard P.
56
Paul, Justin
54
Laroche, Michel
52
Pelsmacker, Patrick de
51
Hollebeek, Linda D.
50
Ko, Eunju
50
Walsh, Gianfranco
49
Wiedmann, Klaus-Peter
46
Kim, Jungkeun
45
Sharma, Piyush
44
Diamantopoulos, Adamantios
43
Thaichon, Park
42
Rajagopal
41
Bang, Nguyen
40
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Kim, Seongseop
38
Eisend, Martin
37
Grunert, Klaus G.
37
Park, Jungkun
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Wong, IpKin Anthony
37
Moschis, George P.
36
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Legends in consumer behavior
40
Legends in marketing
9
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Marketing theory
1
Marketing-mix strategies - product strategy and promotion strategy
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
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ECONIS (ZBW)
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
3
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
4
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
5
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
6
Serving the invisible poor : segmenting the market
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10012650598
Saved in:
7
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
8
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
9
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
10
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
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