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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"National culture"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Internationales Marketing
National culture
Consumer behaviour
85
Konsumentenverhalten
85
Theorie
19
Theory
19
Brand management
18
Markenführung
18
Marketing management
13
Marketingmanagement
13
Brand image
10
Markenimage
10
Russell W. Belk
10
Brand
9
Markenartikel
9
Marketing
8
Beziehungsmarketing
6
Relationship marketing
6
Brand extension
5
Markentransfer
5
Advertising
4
Decision
4
Entscheidung
4
International marketing
4
Market research
4
Marktforschung
4
Werbung
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Bibliometrics
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Bibliometrie
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Product quality
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Produktqualität
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Qualitative Methode
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Keller, Kevin Lane
Sheth, Jagdish N.
Diamantopoulos, Adamantios
14
Cleveland, Mark
12
Laroche, Michel
11
Manrai, Ajay K.
7
Papadopoulos, Nicolas G.
6
Steenkamp, Jan-Benedict E. M.
6
Teng, Lefa
6
Westjohn, Stanford A.
6
Alden, Dana
5
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Jin, Byoungho
5
Ko, Eunju
5
Magnusson, Peter
5
Mooij, Marieke K. de
5
Nijssen, E. J.
5
Reardon, James
5
Sharma, Piyush
5
Supphellen, Magne
5
Asmat Nizam Abdul Talib
4
Balabanis, George
4
Farhangmehr, Minoo
4
Han, C. M.
4
Kara, Ali
4
Kumar, V.
4
Lysonski, Steven
4
Riefler, Petra
4
Seo, Yuri
4
Shoham, Aviv
4
Swoboda, Bernhard
4
Torelli, Carlos J.
4
Tsai, Wanhsiu Sunny
4
Vida, Irena
4
Wang, Cheng Lu
4
Al Ganideh, Saeb Farhan
3
Arslanagic-Kalajdzic, Maja
3
Bardhi, Fleura
3
Bartikowski, Boris
3
Batra, Rajeev
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Legends in consumer behavior
2
Brand management ; Vol. 2
1
Journal of international marketing
1
Legends in marketing
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
6
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1
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
2
Historical and cultural approaches to consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383792
Saved in:
3
Materialism and consumer culture : questioning what matters in life
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383817
Saved in:
4
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
5
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
6
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
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