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type_genre:"Sammlung"
~person:"Viswanathan, Madhu"
~subject:"Armut"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Systematic review"
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Armut
United States
Developing countries
7
Entwicklungsländer
7
Subsistence economy
7
Subsistenzwirtschaft
7
Armutsbekämpfung
4
Poverty
4
Poverty reduction
4
poverty
4
subsistence marketplaces
3
Consumer behaviour
2
Konsumentenverhalten
2
Nachhaltige Entwicklung
2
Subsistence marketplaces
2
Sustainable development
2
Technologiepolitik
2
Technology policy
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bottom of the pyramid
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BOP
1
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1
Economic liberalism
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Globalisierung
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Globalization
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Informal economy
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Informelle Wirtschaft
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Innovation
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International marketing
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Internationales Marketing
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Social capital
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Sammlung
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Viswanathan, Madhu
Ravallion, Martin
17
Gnangnon, Sèna Kimm
10
Barbier, Edward
8
Kanbur, Ravi
8
Winters, Leonard Alan
8
Bourguignon, François
7
Fields, Gary S.
7
Chen, Shaohua
6
Kraay, Aart
6
Ram, Rati
6
Sachs, Jeffrey
6
Tsaurai, Kunofiwa
6
Bolin, Richard L.
5
Clark, Don Philip
5
Sumner, Andrew
5
Agénor, Pierre-Richard
4
Apergēs, Nikolaos
4
Batchelor, Simon
4
Bhagwati, Jagdish N.
4
Burchi, Francesco
4
De Melo, Jaime
4
Deaton, Angus
4
Dollar, David
4
Duflo, Esther
4
Imai, Katsushi S.
4
Jolliffe, Dean
4
Odhiambo, Nicholas M.
4
Porto, Guido G.
4
Salvatore, Dominick
4
Srinivasan, Thirukodikaval N.
4
Varman, Rohit
4
Adams, Richard H.
3
Adelman, Irma
3
Artuc, Erhan
3
Asongu, Simplice
3
Baharumshah, Ahmad Zubaidi
3
Bahmani-Oskooee, Mohsen
3
Banerjee, Abhijit V.
3
Beninger, Stefanie
3
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Journal of marketing management : MM
2
Journal of global marketing
1
Marketing theory
1
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ECONIS (ZBW)
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1
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
2
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
3
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
4
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
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