//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Thesis"
~person:"Bente, Klaus"
~person:"Bosselmann, Elke"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Radiowerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Hörfunkwerbung
2
Promotional materials
2
Radio advertising
2
Theorie
2
Theory
2
Werbemittel
2
Deutschland
1
Germany
1
Product placement
1
Psychology of advertising
1
Sponsoring
1
Sponsorship
1
Sportartikel
1
Sports equipment
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Thesis
Glossary included
Bibliografie enthalten
2
Bibliography included
2
Hochschulschrift
2
Graue Literatur
1
Non-commercial literature
1
Language
All
German
2
Author
All
Bente, Klaus
Bosselmann, Elke
Peuckert, Carsten Leonhard
2
Balasubramanian, Siva Kumar
1
Batra, Rajeev
1
Bauer, Hans H.
1
Bente, Klaus Alexander
1
Bovelet, Rainer
1
Butler, Michael R.
1
Böcker, Franz
1
Böll, Karin
1
Ciesielski, Thomas R.
1
Cox, Jim
1
Dichtl, Erwin
1
Diller, Hermann
1
Düringer, Michael
1
Heidel, Thomas
1
Herlemann, Gabriele
1
Hillebrand, Rainer
1
Hull, Brooks Brittenham
1
Lorson, Tania
1
Markgraf, Ingo
1
Mattos, Sérgio
1
Müller, Rolf-Martin
1
Paefgen, Thomas Christian
1
Scherer, Beate
1
Schmitz, Alfred
1
Schuster, Jürgen
1
Spitzer, Gerald
1
Stelzer, Matthias
1
Tauchnitz, Jürgen
1
Tolle, Elisabeth
1
more ...
less ...
Published in...
All
DUV / Wirtschaftswissenschaft
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product placement in der Sportartikelindustrie
Bosselmann, Elke
-
1994
Persistent link: https://www.econbiz.de/10000906824
Saved in:
2
Product placement : entscheidungsrelevante Aspekte in der Werbepolitik
Bente, Klaus Alexander
;
Bente, Klaus
-
1990
Persistent link: https://www.econbiz.de/10010224132
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->