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type_genre:"Working Paper"
~isPartOf:"The global market : developing a strategy to manage across borders"
~subject:"Competition"
~subject:"Globalisierung"
~subject:"Werbewirtschaft"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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The global market : developing a strategy to manage across borders
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
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The advertising handbook
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The Routledge companion to advertising and promotional culture
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Working paper / National Bureau of Economic Research, Inc.
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Handbuch der Marktforschung
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Brand Planning : starke Strategien für Marken und Kampagnen
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CESifo working papers
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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The Sage handbook of advertising
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Working paper / European Institute for Advanced Studies in Management
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Working papers / Harvard Business School, Division of Research
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Breaking new ground in theory and practice
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Event-Marketing : Trends und Entwicklungen
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Handbook of social media management : value chain and business models in changing media markets
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Research and the development of pedagogical materials
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The Routledge companion to marketing and feminism
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The advertising and consumer culture reader
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Theoretical and empirical perspectives in critical marketing studies
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Trademarks, brands, and competitiveness
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Volkswirtschaftliche Diskussionsbeiträge
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2006 Business & Economics Society International Conference ; Vol. 1
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Advancing research on projects and temporary organizations
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Advertising in a multimedia age
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Advertising, promotion, and new media
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Arbeitspapiere der Nordakademie
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
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Challenges in an age of dis-engagement
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Chris Argyris : critical evaluations in business and management
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The globalization of marketing services
Sorrell, Martin
- In:
The global market : developing a strategy to manage …
,
(pp. 207-216)
.
2004
Persistent link: https://www.econbiz.de/10002120164
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Cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
The global market : developing a strategy to manage …
,
(pp. 217-257)
.
2004
Persistent link: https://www.econbiz.de/10002120167
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