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type_genre:"Working Paper"
~person:"Cuneo, Andres"
~subject:"Handelsmarke"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Fallstudiensammlung"
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Handelsmarke
Store brand
5
Brand management
4
Markenführung
4
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Brand image
2
Einzelhandel
2
Markenimage
2
Market segmentation
2
Measurement
2
Messung
2
Private label brands
2
Retail trade
2
Brand choice
1
Brand manufacturers
1
Game theory
1
Hybrid consumption
1
Latent class analysis
1
Lieferantenmanagement
1
Lieferkette
1
Logit model
1
Logit-Modell
1
Manufacturer brands
1
Marktsegmentierung
1
Polarized consumption
1
Retail supply
1
Retailer and brand manufacturer relationships
1
Supplier relationship management
1
Supplier uncertainty
1
Supply chain
1
Supply decisions
1
brand competition
1
country-level factors
1
market structure
1
private label brands
1
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Working Paper
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Aufsatz im Buch
Dissertation u.a. Prüfungsschriften
Fallstudiensammlung
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Cuneo, Andres
Olbrich, Rainer
17
Dekimpe, Marnik G.
14
Greenhalgh, Christine
11
Martos-Partal, Mercedes
11
Sattler, Henrik
10
Steenkamp, Jan-Benedict E. M.
10
Yagüe Guillén, María Jésus
10
Diallo, Mbaye Fall
9
Geyskens, Inge
9
Gázquez-Abad, Juan Carlos
9
Rubio Benito, Natalia
9
Deleersnyder, Barbara
8
Ahlert, Dieter
6
Bruhn, Manfred
6
Dawes, John
6
Fornari, Daniele
6
Fornari, Edoardo
6
González-Benito, Óscar
6
Grandi, Sebastiano
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Martínez-López, Francisco J.
6
Möhlenbruch, Dirk
6
Rogers, Mark
6
Réquillart, Vincent
6
Sethuraman, Raj
6
Wolf, Annett
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Gielens, Katrijn
5
Grewe, Gundula
5
Lamey, Lien
5
Abril Barrie, Carmen
4
Ailawadi, Kusum L.
4
Amrouche, Nawel
4
Baroncelli, Eugenia
4
Bauer, Hans H.
4
Boyle, Peter J.
4
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European journal of marketing : EJM
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Cuneo, Andres
;
Milberg, Sandra J.
;
Alarcon-del-Amo, …
- In:
European management journal
37
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011996316
Saved in:
2
Should leading brand manufacturers supply private label brands to retailers : calibrating the trade-offs
Milberg, Sandra J.
;
Cuneo, Andres
;
Langlois, Catherine C.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011990756
Saved in:
3
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
4
Measuring private labels brand equity : a consumer perspective
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 952-964
Persistent link: https://www.econbiz.de/10009572866
Saved in:
5
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
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