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~accessRights:"free"
~accessRights:"restricted"
~person:"Becker, William J."
~person:"Butler, Michael J. R."
~person:"Randolph, Adriane B."
~person:"Sánchez-Fernández, Juan"
~source:"econis"
~subject:"Communication"
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Journal of business research : JBR
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Psychology & marketing
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ECONIS (ZBW)
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
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