Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 366-385
consumers with a modern attitude towards gender stereotypes. This research used a methodological approach based on eye tracking … of the perception of advertising images - an eye-tracking study measured how the general attitudes towards gender roles … mediate attention. A control question for attitudes towards gender stereotypes was used. The degree of preference for …