Filip, Alina; Vrânceanu, Diana Maria; Georgescu, Bogdan; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 199-214
participants were employees responsible for marketing, sales and customer relationship management activities. Due to respondents … development of relationships with other stakeholders. The degree of satisfaction with the adoption of customer relationship … management technology is relatively high among banks, being appreciated mainly those banking performance achieved in terms of …