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~accessRights:"free"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Environmental consciousness"
~subject:"persuasion knowledge"
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Advertising effects
Customer satisfaction
Environmental consciousness
persuasion knowledge
Consumer behaviour
8
Konsumentenverhalten
8
Advertising
6
Werbung
6
Brand image
4
Markenimage
4
Werbewirkung
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Brand management
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Markenführung
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Brand
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Green advertising
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Markenartikel
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Advertising music
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Aesthetic pleasure
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Aesthetics
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Airline
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Audio branding
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Bibliometrics
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Bibliometrie
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Climate change
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Comprehension
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Consumer privacy
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Data protection
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Datenschutz
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Empirical aesthetics
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Environmental management
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Environmental policy
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Fluggesellschaft
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Greenhouse gas emissions
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Influencer marketing
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Instagram
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Internet marketing
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Klimawandel
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Marketing management
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Marketingmanagement
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Music
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Music industry
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Boerman, Sophie C.
2
Anglada-Tort, Manuel
1
Kamleitner, Bernadette
1
Marckhgott, Eva
1
Matthes, Jörg
1
Müllensiefen, Daniel
1
Müller, Céline M.
1
Neureiter, Ariadne
1
Schofield, Kerry
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Smit, Edith G.
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Trahan, Tabitha
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International journal of advertising : the review of marketing communications
Cogent business & management
95
Journal of Asian finance, economics and business : JAFEB
30
Administrative Sciences : open access journal
22
Psychology & marketing
22
European research studies
19
Pakistan journal of commerce and social sciences
19
Cleaner and responsible consumption
15
Business strategy and the environment
11
Global business and finance review
11
Marketing i menedžment innovacij : m&mi
11
Journal of Contemporary Issues in Business and Government
10
Amfiteatru economic : an economic and business research periodical
9
Journal of marketing and consumer behaviour in emerging markets
9
Journal of open innovation : technology, market, and complexity
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
European journal of management and business economics : EJM&BE
8
Management : journal of contemporary management issues
8
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
7
Business and Economic Research : BER
7
Expert journal of marketing
7
Future Business Journal
7
International Journal of Energy Economics and Policy : IJEEP
7
Journal of risk and financial management : JRFM
7
NBER working paper series
7
Arab economic and business journal
6
CESifo working papers
6
Enlightening tourism : ET ; a pathmaking journal
6
International journal of management, economics and social sciences : IJMESS
6
Journal of marketing communications
6
NBER Working Paper
6
South Asian journal of marketing
6
VNU journal of economics and business
6
Working paper series
6
Asian journal of business and accounting : AJBA
5
Discussion paper / Tinbergen Institute
5
Economies : open access journal
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
European research on management and business economics
5
International journal of consumer studies
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
5
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
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