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~accessRights:"free"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Customer satisfaction
persuasion knowledge
Consumer behaviour
8
Konsumentenverhalten
8
Advertising
6
Werbung
6
Brand image
4
Markenimage
4
Werbewirkung
4
Brand management
3
Markenführung
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Brand
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Green advertising
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Markenartikel
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Advertising music
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Aesthetic pleasure
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Aesthetics
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Airline
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Audio branding
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Bibliometrics
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Bibliometrie
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Climate change
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Comprehension
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Consumer privacy
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Data protection
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Datenschutz
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Empirical aesthetics
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Environmental consciousness
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Environmental management
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Environmental policy
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Fluggesellschaft
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Greenhouse gas emissions
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Influencer marketing
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Instagram
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Internet marketing
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Klimawandel
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Marketing management
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Marketingmanagement
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Boerman, Sophie C.
2
Anglada-Tort, Manuel
1
Kamleitner, Bernadette
1
Marckhgott, Eva
1
Matthes, Jörg
1
Müllensiefen, Daniel
1
Müller, Céline M.
1
Neureiter, Ariadne
1
Schofield, Kerry
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Smit, Edith G.
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International journal of advertising : the review of marketing communications
Cogent business & management
84
Journal of Asian finance, economics and business : JAFEB
26
Psychology & marketing
19
Administrative Sciences : open access journal
17
Pakistan journal of commerce and social sciences
16
European research studies
11
Global business and finance review
10
Journal of Contemporary Issues in Business and Government
9
Marketing i menedžment innovacij : m&mi
9
European journal of management and business economics : EJM&BE
8
Journal of marketing and consumer behaviour in emerging markets
8
Journal of open innovation : technology, market, and complexity
8
Management : journal of contemporary management issues
8
Business and Economic Research : BER
7
Expert journal of marketing
7
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
7
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
6
Arab economic and business journal
6
Enlightening tourism : ET ; a pathmaking journal
6
Future Business Journal
6
Journal of marketing communications
6
South Asian journal of marketing
6
VNU journal of economics and business
6
Electronic markets : EM ; the international journal of electronic commerce and business media
5
International journal of management, economics and social sciences : IJMESS
5
The international journal of business science & applied management : IJBSAM
5
Asian journal of business and accounting : AJBA
4
Dutch journal of finance and management
4
Economies : open access journal
4
European research on management and business economics
4
International journal of retail and distribution management
4
Journal of Tourism, Heritage & Services Marketing : JTHSM
4
Journal of business economics and management
4
Journal of risk and financial management : JRFM
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Academic journal of economic studies
3
Amfiteatru economic : an economic and business research periodical
3
Business strategy and the environment
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Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
5
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
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