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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Brand management
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Consumer behaviour
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Markenführung
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2
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2
Markenartikel
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Markenimage
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Abnormal returns
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Brand asset overvaluation
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Brand evaluation
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Brand personality
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CEO narcissism
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Capital income
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Consumer engagement
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Customer-based brand equity
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Dynamic multivariate state spacemodel
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Einzelhandel
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Ephemerality
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Aravindakshan, Ashwin
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Bucic, Tania
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Henkel, Laura
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
NBER working paper series
66
Cogent business & management
62
NBER Working Paper
61
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
40
European research studies
31
Administrative Sciences : open access journal
25
Working paper / National Bureau of Economic Research, Inc.
24
Journal of Asian finance, economics and business : JAFEB
22
Journal of open innovation : technology, market, and complexity
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Psychology & marketing
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The journal of brand management : an international journal
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Pakistan journal of commerce and social sciences
18
MPRA Paper
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CESifo working papers
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Discussion paper
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Marketing i menedžment innovacij : m&mi
14
The journal of product & brand management
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CESifo Working Paper Series
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ERIM report series research in management
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Future Business Journal
12
Journal of business research : JBR
12
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
12
Management dynamics in the knowledge economy
10
Advancing insights on brand management
9
Enlightening tourism : ET ; a pathmaking journal
9
European research on management and business economics
9
International journal of consumer studies
9
Journal of Open Innovation: Technology, Market, and Complexity
9
Journal of global marketing
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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European journal of management and business economics : EJM&BE
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Global business and finance review
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Journal of business anthropology
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World Bank Policy Research Working Paper
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ECONIS (ZBW)
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
5
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
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