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~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~subject:"Consumer behaviour"
~subject:"USA"
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Consumer behaviour
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Journal of Asian finance, economics and business : JAFEB
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The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention
Nhu Ty Nguyen
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 951-960
Persistent link: https://www.econbiz.de/10012692593
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2
The impact of senders' identity to the acceptance of electronic word-of-mouth of consumers in Vietnam
Dinh Hung
;
Doan Thanh Ha
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 213-219
Persistent link: https://www.econbiz.de/10012667286
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3
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
4
Vietnamese consumer attitudes towards smartphone advertising
Ha Nam Khanh Giao
;
Bui Nhat Vuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 195-204
Persistent link: https://www.econbiz.de/10012667671
Saved in:
5
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
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