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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Innovationsmanagement"
~subject:"Relationship marketing"
~subject:"Social web"
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Innovationsmanagement
Relationship marketing
Social web
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
8
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6
Internet marketing
6
Markenführung
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Alavi, Sascha
2
Habel, Johannes
2
Aravindakshan, Ashwin
1
Bagga, Charan K.
1
Bendle, Neil T.
1
Blut, Markus
1
Brock, Christian
1
Cheng, Yimin
1
Cron, William L.
1
Dellaert, Benedict G. C.
1
Dijl, Patrick van
1
Donkers, Bas
1
Gao, Lily
1
Grewal, Dhruv
1
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1
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1
Kassemeier, Roland
1
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1
Li, Hairong
1
Lim, Sesil
1
Liu-Thompkins, Yuping
1
Martin, Kelly D.
1
Melero-Polo, Iguácel
1
Nastasoiu, Alina
1
Navarro, Salvador
1
Okazaki, Shintaro
1
Orazi, Davide Christian
1
Palmatier, Robert W.
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Quach, Sara
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Ranjan, Bhoomija
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Teck Ming Tan
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Thaichon, Park
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1
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Journal of the Academy of Marketing Science
Journal of open innovation : technology, market, and complexity
407
Cogent business & management
212
European research studies
114
Administrative Sciences : open access journal
96
Journal of innovation & knowledge : JIK
95
Journal of innovation and entrepreneurship : JIE
74
Working papers / Harvard Business School, Division of Research
71
Faculty & research / Insead : working paper series
62
NBER working paper series
62
Innovation & management review
56
NBER Working Paper
55
Working paper series / United Nations University, UNU-MERIT / United Nations University, UNU-MERIT
51
Marketing i menedžment innovacij : m&mi
50
Pakistan journal of commerce and social sciences
48
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
46
Discussion paper
44
International journal of innovation : IJI journal
44
Journal of Asian finance, economics and business : JAFEB
43
ZEW discussion papers
43
Journal of risk and financial management : JRFM
40
Journal of global information management
39
Working paper
38
European journal of innovation management
35
The journal of product innovation management : an international publication of the Product Development & Management Association
33
Business strategy and the environment
32
Creativity and innovation management
32
International journal of economics and financial issues : IJEFI
32
International Journal of Innovation Studies
31
RIETI discussion paper
31
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
31
ZEW - Centre for European Economic Research Discussion Paper
31
Journal of industrial engineering and management : JIEM
30
Journal of business economics and management
29
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
29
International journal of innovation and technology management : IJITM
28
Management dynamics in the knowledge economy
28
Working paper / National Bureau of Economic Research, Inc.
27
Amfiteatru economic : an economic and business research periodical
26
Economies : open access journal
26
European journal of management and business economics : EJM&BE
25
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1
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Saved in:
2
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
5
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
6
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
7
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
8
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
9
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
10
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
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