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~isPartOf:"Marketing i menedžment innovacij : m&mi"
~subject:"Brand management"
~subject:"Relationship marketing"
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Marketing i menedžment innovacij : m&mi
Cogent business & management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Administrative Sciences : open access journal
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Journal of Asian finance, economics and business : JAFEB
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The Lahore journal of business
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ECONIS (ZBW)
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1
Digitalization of marketing as an innovation tool for customers’ evaluation
Parkhomenko, Nataliia
;
Starchon, Peter
;
Vilcekova, Lucia
; …
- In:
Marketing i menedžment innovacij : m&mi
15
(
2024
)
1
,
pp. 120-130
Persistent link: https://www.econbiz.de/10014577938
Saved in:
2
Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity
Heidari, Shahin
;
Zarei, Mehrnaz
;
Daneshfar, Alireza
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 224-234
Persistent link: https://www.econbiz.de/10014282108
Saved in:
3
The effect of digital marketing strategy on customer and organizational outcomes
YachouAityassine, Fatima Lahcen
;
Al-Ajlouni, Mahmoud …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014249957
Saved in:
4
Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities
Nastisin, Ludovit
;
Korba, Peter
;
Pisar, Oliver
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 164-172
Persistent link: https://www.econbiz.de/10014250277
Saved in:
5
The impact of digital marketing success on customer loyalty
Anber Abraheem Shlash Mohammad
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 103-113
Persistent link: https://www.econbiz.de/10013490953
Saved in:
6
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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