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~accessRights:"free"
~language:"eng"
~person:"Bleda, Mercedes"
~person:"Guercini, Simone"
~type_genre:"Article in journal"
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Bleda, Mercedes
Guercini, Simone
Kebschull, Dietrich
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ECONIS (ZBW)
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1
The IMP research on business networks : a systematic literature review and research agenda
Guercini, Simone
;
La Rocca, Antonella
;
Perna, Andrea
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10014566447
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2
Costs of collective wisdom : how resources influence information aggregation in organizational decision making
Healey, Mark
;
Querbes, Adrien
;
Bleda, Mercedes
- In:
Strategic Organization
21
(
2023
)
2
,
pp. 283-310
Persistent link: https://www.econbiz.de/10014292167
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3
How international marketers make decisions : exploring approaches to learning and using heuristics
Guercini, Simone
;
Freeman, Susan
- In:
International marketing review
40
(
2023
)
3
,
pp. 429-451
Persistent link: https://www.econbiz.de/10014381213
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4
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
5
Marketing automation and the scope of marketers' heuristics
Guercini, Simone
- In:
Management decision
61
(
2023
)
13
,
pp. 295-320
Persistent link: https://www.econbiz.de/10014448300
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6
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
7
Organizational heuristics and firms' sensemaking for climate change adaptation
Bleda, Mercedes
;
Krull, Elisabeth
;
Pinkse, Jonatan
; …
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6124-6137
Persistent link: https://www.econbiz.de/10014466920
Saved in:
8
Animating business relationships through community social capital : an insight into conviviality
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of enterprising communities : people and places …
16
(
2022
)
4
,
pp. 562-581
Persistent link: https://www.econbiz.de/10013361884
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