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~accessRights:"free"
~language:"eng"
~person:"Grewal, Dhruv"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Research Report"
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Consumer behaviour
Konsumentenverhalten
6
Beziehungsmarketing
3
Relationship marketing
3
COVID-19
2
Coronavirus
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
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1
Artificial intelligence
1
Beschwerdemanagement
1
Brand image
1
Complaint management
1
Customer engagement marketing
1
Customer integration
1
Einzelhandel
1
Engagement platforms
1
Experiential engagement initiatives
1
Feldforschung
1
Field research
1
Food retailing
1
Implicit theories
1
Kundenintegration
1
Lebensmitteleinzelhandel
1
Leistungsmotivation
1
Luxury goods
1
Luxusgüter
1
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1
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1
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1
Music
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Musik
1
Musikwirtschaft
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Grewal, Dhruv
Septianto, Felix
Rohman, Fatchur
10
Rizwan, Muhammad
9
Van Dat Tran
9
Vecchio, Riccardo
9
Boncinelli, Fabio
8
Casini, Leonardo
8
Dabija, Dan Cristian
8
Bang Nguyen Viet
7
Bacik, Radovan
6
Broeder, Peter
6
Chuchu, Tinashe
6
Hunjet, Anica
6
Lim, Weng Marc
6
Loureiro, Sandra Maria Correia
6
Lusk, Jayson L.
6
Phau, Ian
6
Scozzafava, Gabriele
6
Sousa, Bruno
6
Thach, Liz
6
Vera, Jorge
6
Zaman, Umer
6
Aspara, Jaakko
5
Bagozzi, Richard P.
5
Belk, Russell W.
5
Boerman, Sophie C.
5
Chen, Xi
5
Chiguvi, Douglas
5
Dennis, Charles
5
Eisend, Martin
5
Esmaeilpour, Majid
5
Fedorko, Richard
5
Grudecka, Anna
5
Herpen, Erica van
5
Hollebeek, Linda D.
5
Hussein, Ananda Sabil
5
Imami, Drini
5
Jebarajakirthy, Charles
5
Manolică, Adriana
5
Nayga, Rodolfo M.
5
Nyagadza, Brighton
5
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Psychology & marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
6
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
5
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
6
Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix
;
Chiew, Tung Moi
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
Saved in:
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