Sarpong, Francis Atta; Sappor, Peter; Nyantakyi, George; … - In: Cogent Business & Management 10 (2023) 2, pp. 1-37
Ghana, focusing on their relationship with stakeholder engagement, customer loyalty, brand equity, and financial performance … directly and positively affect rural banks' brand equity using Partial Least Squares Structural Equation Modeling (PLS …-SEM). Additionally, stakeholder engagement indirectly and positively mediates the relationship between DESG and brand equity. Meanwhile …