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~accessRights:"free"
~person:"Esch, Franz-Rudolf"
~person:"Loureiro, Sandra Maria Correia"
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~person:"Wildemann, Horst"
~subject:"Controlling"
~subject:"Markenführung"
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Esch, Franz-Rudolf
Loureiro, Sandra Maria Correia
Meffert, Heribert
Rugman, Alan M.
Wildemann, Horst
Burmann, Christoph
32
Becker, Wolfgang
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Lingnau, Volker
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Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia
;
Costa-Lopes, Rui
; …
- In:
Cogent business & management
1
(
2014
),
pp. 1-12
dimensions. Therefore, this study aims to contribute to the existing body of
knowledge
by examining the strength of relational …
Persistent link: https://www.econbiz.de/10012036305
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
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